Results 181 to 190 of about 451,801 (330)

Consumer Behaviour in the Metaverse: Empirical Insights From a Meta‐Analysis

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Metaverses are rapidly expanding, yet the complexities inherent in these virtual environments remain insufficiently understood, which, in turn, limits the ability to anticipate potential challenges and capitalize on emerging opportunities.
Wagner Junior Ladeira, Fernando de Oliveira Santini, Weng Marc Lim, Tareq Rasul, Tiago Oliveira, Shakeb Akhtar   +5 more
wiley   +1 more source

Consumers' Impulsive Buying Behavior in Online Shopping Based on the Influence of Social Presence. [PDF]

Comput Intell Neurosci, 2022
Zhang M, Shi G.
europepmc   +1 more source

A Model for Adoption of Online Shopping: A Perceived Characteristics of Web as a Shopping Channel View

, 2007
Su Jie, Peiji Shao, Jiaming Fang
openalex   +2 more sources

Logging In and Staying On: Exploring Immersive Virtual Influencers and How They Drive Consumers' Immersive Time

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This study explores the role of virtual influencers (VIs) as critical touchpoints for enhancing consumers' “Immersive Time (ImT)”—the time spent on virtual reality‐empowered immersive platforms. By blurring the lines between virtual and physical‐world experiences, immersive platforms transform VIs into “Immersive Virtual Influencers (IVIs ...
Henrietta Batinovic, Fabian Tingelhoff, Maik Hammerschmidt, Sofia Schöbel   +3 more
wiley   +1 more source

From Marketing Mix to Consumer Behaviour: A Conceptual Decomposition and Empirical Analysis to Refine Market Share Management

Journal of Consumer Behaviour, EarlyView.
ABSTRACT In the retail context, consumers frequently choose between national brands and private labels. This poses a strategic challenge for companies: how to optimally configure their marketing mix to effectively align with consumer preferences through pricing strategies, promotional activities, or assortment adjustments?
Philipp Brüggemann, Rainer Olbrich
wiley   +1 more source

Evaluating the impact of social media on online shopping behavior during COVID-19 pandemic: A Bangladeshi consumers' perspectives. [PDF]

Heliyon, 2022
Miah MR, Hossain A, Shikder R, Saha T, Neger M.   +4 more
europepmc   +1 more source

The impact of body image self-discrepancy on body dissatisfaction, fashion involvement, concerns with fit and size of garments, and loyalty intentions in online apparel shopping

, 2008
Hyejeong Kim
openalex   +1 more source

Effects of utilitarian and hedonic atmospheric dimensions on consumer responses in an online shopping environment [PDF]

, 2011
Lorenzo Romero Carlota, Goacute mez Borja Miguel Aacute ngel, Alej, Mollaacute Descals ro   +3 more
openalex   +1 more source

Online Retail Sales Events: Scale Development and Validation

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Online Retail Sales Events (ORSE) like Amazon's Prime Day have become an extension of physical retail sales events (PRSE), like Black Friday and Boxing Day sales. Despite the growth of ORSE globally, no comprehensive tool has been developed to measure the behavior of consumers who participate in these events, thus limiting empirical ...
Sharon Sutherland, Gary Mortimer, Shasha Wang, Charmaine Glavas   +3 more
wiley   +1 more source

Paraquat poisoning with spontaneous pneumothorax in the era of online shopping. [PDF]

J Family Med Prim Care, 2022
Jha M, Gaur N.
europepmc   +1 more source