Results 211 to 220 of about 467,699 (297)

No App, No Entry: Conceptualizing Digital Technology Captivity in Service Access

Psychology &Marketing, EarlyView.
ABSTRACT We introduce Digital Technology Captivity (DTC), a form of consumer vulnerability that arises when digital technologies become the mandatory gateway to essential services. When access is tied to systems that feel unfamiliar, complex, or intimidating—and when preferred alternatives are limited—consumers may experience heightened vulnerability ...
Carolyn Wilson‐Nash, Rob Angell, Yuanming Qiu, Ismini Pavlopoulou, Dimitrios Kolyperas   +4 more
wiley   +1 more source

Online shopping consumer perception analysis and future network security service technology using logistic regression model. [PDF]

PeerJ Comput Sci
Lu F.
europepmc   +1 more source

Sounds Sweet: Sound Reduplication in Brand Names Enhances Sweet Taste Expectations

Psychology &Marketing, EarlyView.
ABSTRACT The association between brand name sounds and taste perception is an emerging area of interest in marketing research. This study aims to demonstrate the role of sound‐evoked cuteness in the expectation of sweet taste. Across seven studies (including two supplementary studies), our findings revealed that sound reduplication in brand names is ...
Kosuke Motoki, Sayo Iseki, Abhishek Pathak   +2 more
wiley   +1 more source

Green Consumer Profiling and Online Shopping of Imperfect Foods: Extending UTAUT with Web-Based Label Quality for Misshapen Organic Produce. [PDF]

Foods
Oktaviani RD, Naruetharadhol P, Padthar S, Ketkaew C.   +3 more
europepmc   +1 more source

Dynamic Evolution and Transformative Trends in the Consumer Market: A Technology Paradox Perspective

Psychology &Marketing, EarlyView.
ABSTRACT The consumer market is defined by tensions arising from the clash between technological advancement and consumer psychology. Current research lacks a unifying framework to explain these contradictions. Addressing this gap, we introduce a conceptual model based on technology paradox theory, which maps the dynamic process from antecedents ...
Chanaka Jayawardhena, Hongfei Liu, Chatura Ranaweera, P.K. Senyo   +3 more
wiley   +1 more source

The Rise of Human–Computer Integration in Marketing: A Theory Synthesis

Psychology &Marketing, EarlyView.
ABSTRACT Human–computer integration (HCInt) technologies, which merge human bodily, cognitive, and sensory functions with computational processes, are reshaping the foundations of consumer experience. Unlike traditional human–computer interaction, HCInt entails adaptive and reciprocal coupling through AI‐driven augmentation, wearables, muscle–computer ...
Carlos Velasco, Kosuke Motoki, Olivia Petit, Aram Nikolai Andersen, Marzieh Alaei, Anders Gustafsson   +5 more
wiley   +1 more source

Investigating the acceptance intentions of online shopping assistants in E-commerce interactions: Mediating role of trust and effects of consumer demographics. [PDF]

Heliyon
Singh C, Dash MK, Sahu R, Kumar A.
europepmc   +1 more source

Experience Therapy: How Service Experiences Regulate Everyday Negative Affect

Psychology &Marketing, EarlyView.
ABSTRACT In today's fast‐paced and high‐pressure society, maintaining emotional well‐being requires effective strategies for managing everyday negative affect. This research examines the role of service experiences in reducing negative affect and introduces experience therapy as a novel strategy for affect regulation.
Chang Ma, Jae Eun Park, Alei Fan, Laurie Wu   +3 more
wiley   +1 more source

Tribulus terrestris and Sport Performance: A Quantitative and Qualitative Evaluation of Its Advertisement and Availability via Online Shopping in Six Different Countries. [PDF]

Nutrients
Garcia JF, Seco-Calvo J, Arribalzaga S, Díez R, Lopez C, Fernandez MN, Garcia JJ, Diez MJ, Puente R, Sierra M, Sahagún AM.   +10 more
europepmc   +1 more source