Results 171 to 180 of about 108,193 (298)

Surprise Marketing

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Surprise marketing, characterized by unexpected tactics such as blind boxes and spontaneous discounts, captivates consumers by sparking curiosity and participation. Despite increasing industry use, scholarly research remains fragmented and limited.
Xin‐Jean Lim   +2 more
wiley   +1 more source

God's Presence in the Aisle: How God Salience Encourages Preference for Ultra‐Processed Foods

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT God‐related cues are pervasive in consumers' daily lives, yet little research has examined how God salience shapes consumer food choices. Drawing on compensatory control theory and the literature on symbolic healing, we present findings from six studies, including a field experiment, demonstrating that high (vs.
Ali Gohary, Hean Tat Keh
wiley   +1 more source

Eliciting Mental Time Travel Through Digital Product Displays and Its Positive Influence on Purchase‐Oriented Outcomes

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Drawing on cognitive science research, this study explores mental time travel and its elicitation through digital product displays. Specifically, we examine how digital product displays elicit mental time travel to the past and future and how this cognitive process positively influences three purchase‐oriented outcomes: inspiration to purchase,
Jennifer Brannon Barhorst   +3 more
wiley   +1 more source

Measuring cue-elicited responding in the context of gaming and online shopping: Validity and reliability of a short Pavlovian-to-instrumental transfer paradigm. [PDF]

open access: yesSci Rep
Schmid AM   +10 more
europepmc   +1 more source

A Novel Two‐Stage Flexible Flow Shop Batch Scheduling Model for Grinding Workshops

open access: yesNaval Research Logistics (NRL), EarlyView.
ABSTRACT The growing need for data storage in data centers has increased the demand for mechanical hard disks due to their low cost and high reliability. Aluminum substrates are the most popular base plates for mechanical hard disks because of their high hardness and low cost.
Jun Xu   +4 more
wiley   +1 more source

Shaping Decision Models for Stochastic Dynamic Optimization Problems via Reinforcement Learning

open access: yesNetworks, EarlyView.
ABSTRACT With rising customer expectations and increasing computational potential, many transport, manufacturing, and production operations face real‐time decision making in stochastic dynamic environments. Decision makers must find and adapt complex plans that are effective now but also flexible with respect to future developments.
Florentin D. Hildebrandt   +3 more
wiley   +1 more source

Factors Contributing to Criminal Behavior in the Context of Buying-Shopping Behavior. [PDF]

open access: yesEur Addict Res
Laskowski NM   +4 more
europepmc   +1 more source

Aesthetic values as relational values: Environmental aesthetics in go‐along interviews

open access: yesPeople and Nature, EarlyView.
Abstract Aesthetic values are often categorised as a type of relational values, yet their shared characteristics with other relational values remain largely unexplored. To address this gap, we turn to Emily Brady's theory of environmental aesthetics; her interpretation of aesthetic value exhibits important parallels with the concept of relational ...
Rafael Zinnenlauf   +3 more
wiley   +1 more source

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