Results 181 to 190 of about 4,314 (263)

Compulsive behavior in online shopping

open access: yes
Ponašanje potrošača je jedan od važnijih pojmova u marketingu, odnosno jedan ciljeva marketinga je uči u glave potrošača što označuje da poznavanje ponašanje potrošača igra glavnu ulogu u marketingu. Tijekom povijesti se smatralo da potrošači racionalno
Brzica, Ariana
core  

Eliciting Mental Time Travel Through Digital Product Displays and Its Positive Influence on Purchase‐Oriented Outcomes

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Drawing on cognitive science research, this study explores mental time travel and its elicitation through digital product displays. Specifically, we examine how digital product displays elicit mental time travel to the past and future and how this cognitive process positively influences three purchase‐oriented outcomes: inspiration to purchase,
Jennifer Brannon Barhorst   +3 more
wiley   +1 more source

How Artificial Intelligence Influences Consumer Reflection in Decision‐Making: The Role of AI Anthropomorphism and Reinforcement

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Consumer reflexivity describes how individuals evaluate consumption in relation to their historical, social, and ideal selves. As AI‐driven recommendations become increasingly personalized, understanding how AI design features shape these reflexive processes is essential.
En Chen, Jie Meng, Safak Dogan
wiley   +1 more source

Not the Real Me! Effects of Secrecy on Consumers' Regret About Their Consumption Decisions

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Many consumers have secrets that frequently preoccupy their minds. They may find themselves thinking about their secrets even outside of contexts where secret‐keeping is relevant, such as during shopping activities. Previous research suggests that the impact of secret preoccupation on individuals' perceptions and behavior is significant. Thus,
Dongjin He, Yuwei Jiang
wiley   +1 more source

Beauty Isn't Always Better: How Salesperson Attractiveness Affects Consumers' Approach Behaviors

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT This research examines how a consumer's committed romantic relationship influences their decision to approach an attractive salesperson in a retail environment. To date, the majority of research espouses the benefits of salesperson attractiveness in enhancing consumers' perceptions of the salesperson and the represented retailer.
Veronica L. Thomas   +2 more
wiley   +1 more source

Aging and Sustainable Consumption: An Investigation of the Role of Time Perspective

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT This research investigates how time perspective influences sustainable consumption among older consumers, a rapidly growing demographic. Across five studies, we find that older consumers are generally less likely than younger consumers to engage in sustainable consumption, largely because they adopt a shorter time perspective (Study 1 ...
Alessandro M. Peluso   +4 more
wiley   +1 more source

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