Results 191 to 200 of about 4,314 (263)

Risky online buying-shopping behavior: The role of stress responsivity on the transfer from goal-directed behavior to stimulus-response habits. [PDF]

open access: yesJ Behav Addict
Thomas TA   +9 more
europepmc   +1 more source

When a Week Is Not A Week: How Temporal Boundaries Shift Regulatory Focus and Consumer Preference

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Does consumer perception of a sales event change if it falls across a calendar boundary (e.g., next month) versus within the current month, holding objective time constant? We investigate this question in the context of Cyber Monday, the global shopping event occurring the Monday after the U.S. Thanksgiving holiday.
David DeFranza, Promothesh Chatterjee
wiley   +1 more source

Millennials' Hybrid Consumer Identities: Balancing Consumer Ethnocentrism

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT While consumer ethnocentrism has been widely examined, little is known about how consumers manage the persistent gap between ethnocentric attitudes and everyday purchasing behavior. Drawing on balance theory (Heider 1958), this study conceptualizes consumer ethnocentrism as a situationally activated balancing process rather than a stable ...
Barbora Vaculová, Clarinda Jansberg
wiley   +1 more source

The Brand‐New Overestimation Effect: Materialism and Identity Misforecasting As Cognitive Barriers to Second‐Hand Consumption

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Despite the rise of circular fashion, buying brand‐new garments remains the societal norm. This research identifies a cognitive bias hindering sustainable consumption: identity misforecasting, by which consumers mispredict how much a brand‐new purchase will enhance their identity.
Olaya Moldes   +2 more
wiley   +1 more source

Understanding Employer Brand Attractiveness Through Regulatory Focus Theory

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT The aim of this paper is to understand the mechanism behind potential employees' preferences towards specific employer brand attributes. Drawing on qualitative data and regulatory focus theory, the paper presents a framework which shows that the dominant regulatory orientation of potential employees determines their preference towards specific
Carmen Iuliana Mal, Gary Davies
wiley   +1 more source

Brazilian version of the Brief Screener for Substance and Behavioral Addiction. [PDF]

open access: yesFront Psychol
Faiad C   +4 more
europepmc   +1 more source

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