Results 11 to 20 of about 311,803 (259)
Influence of Emojis on Online Trust Among College Students [PDF]
Emojis are increasingly used in online communication and expression, however, most previous studies have focused on describing this phenomenon, but less on how it affects interpersonal trust relationships.
Mei Zhang +5 more
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Generalized trust as a foundation for online trust: findings from Austria, Greece, Poland, the Philippines, and South Africa [PDF]
In this paper, we examine the relationship between generalized trust and online trust to assess whether the latter is a distinct phenomenon or an extension of the former.
Markus Hadler +2 more
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The Effect of “Offline-to-Online” Trust Transfer on the Utilization of Online Medical Consultation Among Chinese Rural Residents: Experimental Study [PDF]
BackgroundOnline medical consultation can serve as a valuable means for rural residents to access high-quality health care resources, thereby mitigating the geographic and economic disadvantages prevalent in rural areas ...
Jiao Lu +3 more
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Consumers’ Decision-Making Process on Social Commerce Platforms: Online Trust, Perceived Risk, and Purchase Intentions [PDF]
This study enhances the existing literature on the role of trust and online perceived risk in shaping consumer purchase decision-making in social commerce.
George Lăzăroiu +4 more
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In recent years, examining the determinants and outcomes of online trust in emerging online markets in the North Africa Region has been lacking. Therefore, the purpose of this study is twofold: first, to gain knowledge of the key predictors of online ...
Yassine Jadil +2 more
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Determinants of Purchase Intention in Online Travel Agent [PDF]
This research aims at ascertaining the impact of E-WOM, and perceived usefulness toward purchase intention through online trust. The research was conducted on OTA users (Agoda, and Traveloka).
Wira Diyah Ayu Kurniati +2 more
doaj +1 more source
Developing a Viral Marketing Model for Online Businesses Using a Mixed Method Approach [PDF]
:The purpose is identifying the components and developing inner relationships between viral marketing components in online business. The research statistical population comprises of 15 individuals in three generations of X, Y and Z in the qualitative ...
elham Fazeli Veisari +3 more
doaj +1 more source
The determinants of the usefulness of online reviews in the tourist offer selection
The dynamics of the development of tourism sector is reflected, among other things, in the fact that an increasing number of tourists choose an offer based on online reviews. Although it is true that due to the intensive development of communication via
Katarina Sofronijević, Milan Kocić
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Background and aimsThe online health platform becomes an important choice for users to receive health services. While bringing convenience to users, it also provides lots of overloaded information for users and leads them to have trouble in making online
Yongxun Xu +4 more
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Technology diffusion and COVID-19 pandemic have changed consumers’ attitudes toward online food purchasing. At the same time, the fast food sector has also transformed to attract and retain online food customers. Thus this study, by extending TRA and TAM
Shaista Kamal Khan, Anum Ali, Asad Ali
doaj +1 more source

