Results 201 to 210 of about 40,713 (239)

Purchase and continuation intentions of over -the -top (OTT) video streaming platform subscriptions: a uses and gratification theory perspective

Telematics and Informatics Reports, 2022
Devadas Menon
exaly  

Why do Korean users intend to subscribe to global OTT service through their local IPTV service?

Telecommunications Policy, 2023
Seongcheol Kim
exaly  

The Return of the King: The Importance of Killer Content in a Competitive OTT Market

Journal of Theoretical and Applied Electronic Commerce Research, 2023
Changjun Lee
exaly  

Disentangling the effects on OTT platform performance of three strategies: Pricing, M&As, and content investments

Telecommunications Policy, 2023
Youngsun Kwon
exaly  

Identifying gratification behind the consumption of the OTT platforms in an emerging market: a means-end theory approach

Marketing Intelligence and Planning, 2023
Naman Sreen
exaly  

Online Gaming and OTT Consumption: An Exploratory Study of Generation Z

Journal of Promotion Management, 2022
Achint Nigam
exaly  

Ott, Gebr.

Verzeichnung=Description=Inventaire ISAD(G) / HAN Katalogisierungsregeln für Archivbestände ...
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Analysis of OTT Users’ Watching Behavior for Identifying a Profitable Niche: Latent Class Regression Approach

Journal of Theoretical and Applied Electronic Commerce Research, 2022
Inha Oh, Changjun Lee, Dongnyok Shim
exaly  

Why do consumers continue to use OTT services?

Electronic Commerce Research and Applications, 2023
exaly  

Ott, A.

2011
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