Results 241 to 250 of about 113,556 (283)

OTT Platforms Resilience to COVID-19 – A Study of Business Strategies and Consumer Media Consumption in India

International Journal of Organizational Analysis, 2023
Kavita Sharma
exaly  

Disentangling the Effects on OTT Platform Performance of Three Strategies: Pricing, M&As, and Content Investments

Telecommunications Policy, 2023
Youngsun Kwon
exaly  

OTT and Live Streaming Services: Past, Present, and Future

Telecommunications Policy, 2021
Dam Hee Kim, Seongcheol Kim
exaly  

Why Do Korean Users Intend to Subscribe to Global OTT Service Through Their Local IPTV Service?

Telecommunications Policy, 2023
Seongcheol Kim
exaly  

Identifying Gratification Behind the Consumption of the OTT Platforms in an Emerging Market: A Means-End Theory Approach

Marketing Intelligence and Planning, 2023
Naman Sreen
exaly  

Ott, Gebr.

Verzeichnung=Description=Inventaire ISAD(G) / HAN Katalogisierungsregeln für Archivbestände ...
openaire   +1 more source

The Return of the King: The Importance of Killer Content in a Competitive OTT Market

Journal of Theoretical and Applied Electronic Commerce Research, 2023
Changjun Lee
exaly  

Building OTT Brand Loyalty and Brand Equity: Impact of Original Series on OTT Services

Telematics and Informatics, 2022
exaly  

HORACE OTT

2021
openaire   +1 more source

Gamifying OTT: A Study on Consumer Attitudes Toward Game Elements and OTT Media Service Provider Brands in Gamification

Young Consumers, 2021
Caroline Sue Lin Tan
exaly