Results 251 to 260 of about 109,606 (289)

Purchase and continuation intentions of over -the -top (OTT) video streaming platform subscriptions: a uses and gratification theory perspective

Telematics and Informatics Reports, 2022
Devadas Menon
exaly  

[Johann ... Ott]

1880
Anonyme ...
openaire   +1 more source

Why do Korean users intend to subscribe to global OTT service through their local IPTV service?

Telecommunications Policy, 2023
Seongcheol Kim
exaly  

Ott & Ade

Ort ...
openaire   +1 more source

Identifying gratification behind the consumption of the OTT platforms in an emerging market: a means-end theory approach

Marketing Intelligence and Planning, 2023
Naman Sreen
exaly  

Disentangling the effects on OTT platform performance of three strategies: Pricing, M&As, and content investments

Telecommunications Policy, 2023
Youngsun Kwon
exaly  

Online Gaming and OTT Consumption: An Exploratory Study of Generation Z

Journal of Promotion Management, 2022
Achint Nigam
exaly  

Gamifying OTT: a study on consumer attitudes toward game elements and OTT media service provider brands in gamification

Young Consumers, 2021
Caroline S L Tan
exaly  

Why do consumers continue to use OTT services?

Electronic Commerce Research and Applications, 2023
exaly  

Impact of OTT media on the society: insights from path analysis

Asia-Pacific Journal of Business Administration, 2022
S Shyam Prasad
exaly