Results 51 to 60 of about 852,860 (306)

Communicating Brands Through Engagement with 'Real-Lived' Experiences [PDF]

, 2006
As the recent years saw the rapidly decreasing effectiveness of traditional brand communications, event-marketing has emerged as a new breed of communication strategy, which involves target audiences as active participants on a behavioural level.
Whelan, Susan, Wohlfeil, Markus
core   +1 more source

Bridging the gap: Multi‐stakeholder perspectives of molecular diagnostics in oncology

Molecular Oncology, EarlyView.
Although molecular diagnostics is transforming cancer care, implementing novel technologies remains challenging. This study identifies unmet needs and technology requirements through a two‐step stakeholder involvement. Liquid biopsies for monitoring applications and predictive biomarker testing emerge as key unmet needs. Technology requirements vary by
Jorine Arnouts, Senada Koljenović, Elise Daems, Karolien De Wael, Marc Peeters, Léon C. van Kempen, Greetje Vanhoutte, Karen Zwaenepoel, Timon Vandamme   +8 more
wiley   +1 more source

A Conceptual Framework for the Management of a Personal Leadership Brand within the Tourism and Hospitality Industry. [PDF]

African Journal of Hospitality, Tourism and Leisure, 2018
The purpose of this study was to establish a conceptual framework for the management of a personal leadership brand within the tourism and hospitality industry within the context of literature reviewed, as well as from the perspective of key business ...
Shallaine Padayachee, Prof. Sanchen Henning   +1 more
doaj  

EVALUASI BAURAN PROMOSI TERHADAP BRAND AWARENESS DAN KEPUTUSAN MELANJUTKAN STUDI DI UNIKA SOEGIJAPRANATA [PDF]

, 2017
This research entitled The Evaluation of Promotion Mix to Brand Awareness and The Decision to Continue Study at Soegijapranata Catholic University Semarang (SCU).
Lenny Setyowati Bernadeta, Lenny
core  

Potential therapeutic targeting of BKCa channels in glioblastoma treatment

Molecular Oncology, EarlyView.
This review summarizes current insights into the role of BKCa and mitoBKCa channels in glioblastoma biology, their potential classification as oncochannels, and the emerging pharmacological strategies targeting these channels, emphasizing the translational challenges in developing BKCa‐directed therapies for glioblastoma treatment.
Kamila Maliszewska‐Olejniczak, Karolina Pytlak, Sandra Jaworowska, Bogusz Kulawiak, Piotr Bednarczyk   +4 more
wiley   +1 more source

The influence of personal brand communication on consumers

Business: Theory and Practice
The idea of this research is to combine the influence of personal brand with business needs. This article is a personal brand’s analysis on how personal brand influences consumer interest in products/services. An experiment is carried out on the content
Saulius Kromalcas, Lidija Kraujalienė, Gustas Ževžikovas   +2 more
doaj   +1 more source

State and Current Trends in the Development of Personal Brands in Show Business

Socio-Cultural Management Journal, 2023
Introduction. Today, Ukraine's economy is going through difficult times, which affects all areas of human activity. Show business, as a sphere of the cultural economy, is experiencing its own specific changes as a result.
Daryna Solonyna
doaj   +1 more source

Developing evidence‐based, cost‐effective P4 cancer medicine for driving innovation in prevention, therapeutics, patient care and reducing healthcare inequalities

Molecular Oncology, EarlyView.
The cancer problem is increasing globally with projections up to the year 2050 showing unfavourable outcomes in terms of incidence and cancer‐related deaths. The main challenges are prevention, improved therapeutics resulting in increased cure rates and enhanced health‐related quality of life.
Ulrik Ringborg, Joachim von Braun, Julio Celis, Anton Berns, Michael Baumann, Tit Albreht, Nancy Abou‐Zeid, Vanderlei Bagnato, Christian Brandts, Chien‐Jen Chen, Massimiliano di Pietro, Manjit Dosanjh, Thomas Dubois, Alexander Eggermont, Angelika Eggert, Ingemar Ernberg, Sara Faithfull, Johannes Förner, Stefan Fröhling, Manuel Heitor, Leroy Hood, Wei Jiang, Bengt Jönsson, Ravi Kannan, Maria Leptin, Su Li, Peter Lindgren, Douglas Lowy, Jun Ma, Alex Markham, Péter Nagy, Simon Oberst, M. Iqbal Parker, Danielle Rodin, Kevin Ryan, Joachim Schüz, Richard Sullivan, Josep Tabernero, Peter Turkson, Oliver Várhelyi, Harold Varmus, Chijie Wang, Elisabete Weiderpass, Nils Wilking   +43 more
wiley   +1 more source

Branding of Academic Staff; Components of The Personal Brand of Faculty Members [PDF]

پژوهش‌های مدیریت عمومی
With a decrease in student numbers, heightened competition among universities, and a shift in the student selection paradigm towards a professor-centric approach, the role of distinguished and respected professors in the success of universities and the ...
Yousef Ramezani, Seyed Mojtaba Moussavi Neghabi, Farnaz Shariat   +2 more
doaj   +1 more source

Drawing a scientific map of the brand field based on articles indexed in WoS scientific database [PDF]

مجله علم‌سنجی کاسپین, 2021
Background and aim: Drawing the scientific maps in various fields through the study of scientific texts has always been the focus of many researchers. The purpose of this study was to investigate the research process and determine research interests in ...
Mohammad Reza Dehghani Ashkezari, Mehri Mahdikhani   +1 more
doaj