Results 181 to 190 of about 201,410 (302)

Waiting for a Release: The Expectation in Virtual Gaming Communities

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This study examines how virtual gaming communities influence and maintain player expectations before, during, and after a game's release. A mixed‐methods study was conducted, comprising a netnography followed by an experiment. First, a netnographic study was conducted over 12 months, tracking communities to understand player behavior and ...
Lucas Lopes Ferreira de Souza, Márcia de Freitas Duarte, Felipe Gerhard, João Pedro Pessoa se Castro Pereira, João Victor Locio Silveira   +4 more
wiley   +1 more source

Alcohol Promotion via User-Generated Content on Instagram and TikTok: A Content Analysis. [PDF]

Drug Alcohol Rev
Crocetti A, Lister N, Martino F, Browne J, Backholer K, Miller P, Pristov EJ, Dunn M.   +7 more
europepmc   +1 more source

Exploring the Profile of Online Gamblers: Key Factors and the Role of Smartphone Addiction in Long‐Term Gambling Engagement

Journal of Consumer Behaviour, EarlyView.
ABSTRACT The rapid expansion of online gambling has significantly impacted the gambling industry. However, concerns have arisen regarding how psychosocial factors and excessive smartphone use influence user behavior on online gambling platforms, which has highlighted the need for broader and long‐term studies. More nationally representative studies are
Hazal Dilan Erdem, Alberto Urueña, Juan Herrero   +2 more
wiley   +1 more source

Beyond a digital habit: Socio-ecological perspectives on social media disorder among Indonesian college students. [PDF]

AIMS Public Health
Zainita UH, Martha E, Amelia T, Safitri D.   +3 more
europepmc   +1 more source

Mind the Gap—An Empirical Analysis of the Attitude‐Behaviour Gap in Grocery Retailing

Journal of Consumer Behaviour, EarlyView.
ABSTRACT The attitude‐behaviour gap describes the mismatch between what consumers express in terms of preferences and how they actually behave when making purchase decisions. This gap is particularly relevant for organic food, where consumers often show strong positive attitudes but do not consistently buy organic products.
Kevin Ermecke, Niklas Mergner, Philipp Brüggemann, Rainer Olbrich   +3 more
wiley   +1 more source

Digital marketing by big bubble tea brands in China in 2023: a content analysis. [PDF]

Public Health Nutr
Wang L, Liyanapathirana NN, Martino F, Wu JY, Ren M, Backholer K.   +5 more
europepmc   +1 more source

Guidelines for Scale Development and Validation

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Scales, serving as measurement instruments composed of carefully designed items intended to capture latent constructs, play a critical role in advancing consumer theory and marketing practice. Yet, developing and validating scales poses a formidable challenge due to the diverse methods required to ensure rigor and robustness.
Weng Marc Lim, Puja Khatri, Atul Shiva, Vidushi Dabas   +3 more
wiley   +1 more source

Impact of green advertisement and environmental knowledge on intention of consumers to buy green products. [PDF]

BMC Psychol
Li D.
europepmc   +1 more source

The Xenocentric Mindset: Cultural and Personality Drivers Behind Consumer Preferences

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This study examines the psychological and cultural dimensions that influence consumer xenocentrism in Brazil and Iran, focusing on horizontal–vertical individualism–collectivism and the “Big Five” personality traits—extraversion, agreeableness, conscientiousness, neuroticism, and intellect/imagination.
José I. Rojas‐Méndez, Flavia Braga Chinelato, Golnoush Zeidabadi, Marta Massi   +3 more
wiley   +1 more source

ROOM to Grow, a Mobile Well-Being Intervention for University Students: Overview of the Design Process and Outcomes. [PDF]

JMIR Form Res
Laure T, Villegas Meija C, Remmerswaal D, Dulloo D, Van der Hallen R, Mayer B, Littel M, Dierckx B, Legerstee JS, Engels RCME, Boffo M.   +10 more
europepmc   +1 more source