Results 61 to 70 of about 201,410 (302)
Agribusiness, EarlyView.ABSTRACT This study analyzes the effects of value co‐creation and creation of shared value in agricultural input marketing. This study used a sample of 178 agricultural companies in Costa Rica. The data were analyzed using partial least squares structural equation modeling (PLS‐SEM) with SMART PLS software. Our findings reveal the significant influence
Luis Ricardo Solís‐Rivera +1 more
wiley +1 more source
ANDHARUPA: Jurnal Desain Komunikasi Visual & MultimediaAbstrak Instagram sebagai media sosial yang memiliki ekosistem tersendiri mampu menjadi medium bagi para selebgram untuk mengkontruksi dirinya sekaligus memonetisasinya melalui kesepakatan dukungan komersial.
Siti Sa'adah, Intan Rizky Mutiaz
doaj +1 more source
Management in-class activities to enhance personal brand attributes of undergraduates [PDF]
, 2015 The notion of personal branding, borrowed from a marketing concept, has intrigued many ever since Tom Peters coined the term in ‘the brand called you’(Peters,1997 as cited in Shepard 2005) .
Paul, Anita *
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Agribusiness, EarlyView.ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani +6 more
wiley +1 more source
Personal Branding von Musikern: Wie man im Musikgeschäft zu einer starken Marke wird [PDF]
, 2011 In Zeiten einer hohen Reizüberflutung konkurrieren nicht nur Unternehmen sowie deren Produkte und Dienstleistungen um die Aufmerksamkeit ihrer Zielgruppen. Auch Personen des öffentlichen Lebens, z.B.
Horländer, Lisa, Schmidt, Holger J.
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Counterfeit versus original patronage: Do emotional brand attachment, brand involvement, and past experience matter? [PDF]
, 2020 To enhance brand performance and to protect original brands from the unprecedented upsurge of counterfeits, marketers are continuously looking for effective anti-counterfeiting methods.
Bian, Xuemei, Haque, Sadia
core +2 more sources
AI &Innovation, EarlyView.ABSTRACT The rapid evolution of the Internet of Things (IoT) has significantly advanced the field of electrocardiogram (ECG) monitoring, enabling real‐time, remote, and patient‐centric cardiac care. This paper presents a comprehensive survey of AI assisted IoT‐based ECG monitoring systems, focusing on the integration of emerging technologies such as ...
Amrita Choudhury +2 more
wiley +1 more source
Personal Branding of Three Female Bureaucrats with A Feminist Stylistics Approach
Journal of English Education and TeachingThis study attempts to measure Personal Branding of Three Female Bureaucrats : A Feminist Stylistics Approach. This study adopted a qualitative method. Data gathered through a several documents from social media.
Nunun Tri Widarwati, Ardian Prima Putra
doaj +1 more source
Fenomena Penggunaan Blackberry Messenger sebagai Media Personal Branding [PDF]
, 2014 Perkembangan teknologi informasi sekarang ini telah memasuki babak baru yakni dunia digital. Blackberry messenger merupakan bagian dari perkembangan teknologi saat inimemudahkan penggunanya untuk memperluas pertemanan.
Naryoso, A. (Agus) +3 more
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Communicating an arts foundation’s values: sights, sounds and social media [PDF]
, 2016 Purpose This paper tests and refines the long-established signal transmission model of the communication process by examining the ways in which a newly-formed nonprofit arts foundation communicated its professed values to its stakeholders ...
Wilks, Linda
core +1 more source