Results 131 to 140 of about 100,851 (293)
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT Despite the universal acknowledgment of financial profit expectations as an investment driver, environmental concern has been suggested as a factor influencing investors' decisions to purchase cryptocurrency. In this sense, this study investigates the impact of environmental information on investment allocation decisions to purchase different ...
Moritz Wendl +2 more
wiley +1 more source
La macroestructura del folleto bancario como instrumento de persuasión
Ibérica, 2004 This paper aims to analyse the genre of a sample of bank leaflets in order to find a prototypical macrostructure for this genre. Furthermore, we study the existence of a relationship between the generic structure of the bank leaflets and the advertising ...
Pilar Alberola Colomar
doaj
El mito en la obra de Platón [PDF]
, 2013 Aunque la presencia del mito es constante y sostenida a lo largo de la obra platónica, no puede decirse que sea parte fundamental del argumento o de los argumentos contenidos en los diálogos, aunque sí lo es del método que utiliza para exponer su ...
Badía Serra, Eduardo
core
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT To achieve carbon neutrality, it is crucial that private commercial and noncommercial firms also do their bit to adopt and implement green projects (GPs). Nonetheless, there is a lack of scholarly understanding regarding the elements that influence the implementation of GP by private firms, as well as the barriers to GP adoption and strategies
Xiaozhen Guo +3 more
wiley +1 more source
Revista Digital de Investigación en Docencia UniversitariaIntroducción. Algunos estudios sobre la argumentación analógica han mostrado que cuando las personas intentan persuadir, comparan la situación actual a otra conocida exponiendo una estructura causal completa (i.e. causa y consecuencia de ese hecho).
Ana Elia Gómez +3 more
doaj +1 more source
Hologramas y Avatares para la persuasión política
, 2022 Rosa María Ricoy Casas
openalex +2 more sources
Industrial Sustainability Policies: Systematic Literature Review and Research Directions
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT Public policies for industrial sustainability have proliferated in recent years, leading to a significant increase in research on the topic. Nevertheless, these studies remain fragmented, and a holistic, up‐to‐date map of research integrating current knowledge from the definition of the agenda setting and policy design to policy evaluation ...
Nunzia Zecchillo +2 more
wiley +1 more source
Argumentación persuasiva y sintaxis en los mensajes publicitarios. Fórmulas con SI [PDF]
, 2008 Se trata de examinar la argumentación peculiar de los mensajes publicitarios como estrategia encaminada a conseguir el objetivo persuasivo que pretenden éstos. Dada la capacidad de difundir usos que tiene la lengua empleada en los mensajes publicitarios,
Romero-Gualda, M.V. (María Victoria)
core
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT Marketing scholars and practitioners are paying increasing attention to social media as a crucial tool for communicating firms' sustainable activities to consumers. This study examines how consumers perceive and engage with social media green marketing, and how their engagement influences their intentions to purchase green products and brands,
So‐Young Jung, Su‐Yol Lee
wiley +1 more source