Results 131 to 140 of about 137,429 (340)
Journal of Consumer Behaviour, EarlyView.ABSTRACT This study focuses on product placement and examines its effectiveness in 360° video, considering its role as a digital asset. It is the first to research the influences of perceived control and presence in 360° video on consumers' cognitive, affective, and conative responses under two different immersion conditions (a 2D computer monitor vs ...
Jani Pavlič +2 more
wiley +1 more source
Persuasión en plataformas e-learning, una mirada hacia la transformación del discurso tecnopedagógico [PDF]
, 2020 Alexandra Cantor Tellez +2 more
openalex +1 more source
Green Loyalty Programmes: Customer Trait Reactance and Reward Preferences
Journal of Consumer Behaviour, EarlyView.ABSTRACT Loyalty programmes (LPs, thereafter) can restrict customers' actions where they require customers to undertake specific activities (i.e., LP efforts) to collect reward points. As a consequence, these activities inevitably limit customers' future consumption freedom.
Jingxi Huang +3 more
wiley +1 more source
Consumer Emotions and Personality Traits in Augmented Reality
Journal of Consumer Behaviour, EarlyView.ABSTRACT Augmented reality (AR) is an immersive and personalizable technology that has entered and expanded within the consumer market, yet the dynamics of valence, especially in relation to both positive and negative emotions and traits, remain underexplored.
Pei‐Shan Soon, Weng Marc Lim
wiley +1 more source
¿Cómo diseñar eficazmente la web de un e-Commerce? Análisis de impactos cruzados entre las dimensiones de calidad web [PDF]
, 2017 Con el objetivo de conocer las relaciones existentes entre las principales dimensiones de calidad web y definir a partir de ellas las estrategias y técnicas concretas de diseño que pueden enfatizar dichos impactos en el ámbito del comercio electrónico ...
Puente Domínguez, Nuria +1 more
core
Persuasion Knowledge in the Marketplace: A Meta‐Analysis
Journal of Consumer Psychology, 2021 M. Eisend, Farid Tarrahi
semanticscholar +1 more source
The Career Development Quarterly, EarlyView.ABSTRACT Drawing on the social cognitive model of career self‐management, the present study examined the relationships among job search support, career optimism, and employment anxiety, as well as the mediating role of job search self‐efficacy in these relationships among youths in the school‐to‐work transition.
Ersoy Carkit
wiley +1 more source
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT Transforming current business practices is key to addressing urgent sustainability grand challenges. To achieve such transformation, we first must foster the internalization of pro‐sustainability business attitudes among prospective business practitioners.
Justo Alberto Ramírez‐Franco +2 more
wiley +1 more source
Teachers as macro curriculum makers: Mandate and influence in the Norwegian LK20
The Curriculum Journal, EarlyView.Abstract This study investigates teacher participation in Norway's most recent national curriculum reform. During the reform period, teachers were invited to take part in macro curriculum making as members of national curriculum committees. In policy documents, teacher participation is emphasised as key to the legitimacy of the curriculum.
Tiril Smerud Finnanger
wiley +1 more source