Results 171 to 180 of about 10,356 (189)

Feeling Right Matters: The Impact of Character Design–Appeal Match on Social Media Engagement

Journal of Consumer Behaviour, EarlyView.
ABSTRACT In today's saturated digital environment, brands increasingly use characters to capture attention and engage consumers on social media. Yet little research has examined how brand character design interacts with advertising appeals in social media communication.
Luyao Hao, Takeshi Moriguchi
wiley   +1 more source

Mitigating Chatbot Service Failures: The Roles of Anthropomorphism, Acknowledgment, and Apology

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This study examines how chatbot anthropomorphism shapes consumer responses to service failure by distinguishing between process failure and outcome failure and by testing alternative recovery responses. Across three pretests (N = 30, 120 and 240) and two scenario‐based experiments (Study 1: N = 346; Study 2: N = 778), consumers evaluated ...
Juyon Lee, Wujin Chu, Rajat Roy
wiley   +1 more source

When Social Media Influencers Work: A Meta‐Analysis of Brand Engagement, Behavioral Intention, and Boundary Conditions

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This study examines how social media influencers (SMIs) shape brand engagement and behavioral intention and when these effects vary across contexts. Drawing on 97 studies with a sample of 40,330 participants, we employ one‐stage meta‐analytic structural equation modeling (OSMASEM) to estimate the effects of SMI credibility (attractiveness ...
Tareq Rasul, Fernando de Oliveira Santini, Weng Marc Lim, Wagner Junior Ladeira, Isaac Cheah, Arnold Japutra, Musarrat Shaheen   +6 more
wiley   +1 more source

When Messages With Persuasive Motives Are AI‐Enhanced: An Examination of Receivers' Evaluations of the Sender

Journal of Consumer Behaviour, EarlyView.
ABSTRACT The rapid development of easily accessible AI‐based tools makes it possible for senders to enhance the text in their messages. Yet, how receivers react to such messages, particularly when the use of AI is not disclosed, is far from clear. This study examines the effects of AI‐enhanced text on the receiver's reactions to the individual sender ...
Magnus Söderlund, Maria Mårtensson
wiley   +1 more source

Personality Traits and Career Adaptability of School Counselors in Türkiye: The Mediating Role of Balanced Life Basic Skills

The Career Development Quarterly, EarlyView.
ABSTRACT Adapting to the changing world is also one of the requirements of professional success. Individuals are tasked with meeting their own and the environment's needs while achieving their expectations and goals related to their profession. The study investigated what personal factors could be related to the career adaptation of school counselors ...
Hazel Duru, Filiz Gültekin
wiley   +1 more source

Media, Information and Framing Effects on Public Knowledge and Attitudes Towards Carbon Capture and Utilisation in Germany

Chemie Ingenieur Technik, EarlyView.
The article is conducted in five sequential steps: research objective, conceptual framework, methodology, results, and implications. It analyzes how media use and framing influence public knowledge and attitudes toward carbon capture and utilization (CCU) in Germany.
Julia‐Lena Reinermann, Dorothee Arlt, Hannah Charlotte Müller, Merle‐Marie Emely Johannsen   +3 more
wiley   +1 more source

Beyond the Human Negotiator: Generative AI and the Threshold of Autonomous Decision‐Making

Conflict Resolution Quarterly, EarlyView.
ABSTRACT This article provides a comprehensive framework for understanding the role of artificial intelligence (AI) in negotiation, evaluating contemporary systems through the specific case study of Large Language Models (LLMs). To address the lack of established terminology, it first proposes a new typology distinguishing Negotiation Supported by AI ...
Martin Svatos
wiley   +1 more source

Seats at the Table, Shifts in the Actions: Board Gender Diversity and Climate Activism

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT As regulatory and stakeholder pressures intensify, firms are increasingly expected to move beyond symbolic sustainability commitments towards corporate climate activism. This concept refers to the active institutionalisation of climate‐focused mechanisms such as external assurance, board oversight and climate‐linked incentives.
Md Tanvir Hamim, Rasim Simsek
wiley   +1 more source

The Impacts of Chief Sustainability Officers' Structural Power on Corporate Social Responsibility Performance

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT Extant literature assumes that powerful executives can wield their influence with minimal opposition from lower‐power actors. We reconsider this assumption by incorporating the coalitional view in which lower‐power actors can mobilize coalitions to resist.
Nhan Huong Nguyen, Chenyang Li, Jihoon Shin   +2 more
wiley   +1 more source

Combating ESG Greenwashing Through AI Models: Evidence From Disaggregated AI Technologies, Mechanisms, and Thresholds

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT This study examines how artificial intelligence language models influence corporate environmental, social, and governance greenwashing (GWESG$$ {\mathrm{GW}}_{\mathrm{ESG}} $$) behavior, utilizing panel data from Chinese listed firms spanning 2012–2022.
Brahim Bergougui, Hamid Ghazi H. Sulimany, Abdulrahman Atllah Alharbi   +2 more
wiley   +1 more source