Results 181 to 190 of about 31,566 (239)

All Quiet on the Luxury Front: How and When Sustainability Labels Influence Purchase Behavior

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT As luxury brands launch sustainability initiatives and products, they face significant challenges, including the need to effectively communicate their practices to consumers. The current research draws on semiotics theory to explore how and when distinct types of sustainability labels, indexical and iconic, enhance brand authenticity ...
Shelly Rathee   +2 more
wiley   +1 more source

Feeling Right Matters: The Impact of Character Design–Appeal Match on Social Media Engagement

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT In today's saturated digital environment, brands increasingly use characters to capture attention and engage consumers on social media. Yet little research has examined how brand character design interacts with advertising appeals in social media communication.
Luyao Hao, Takeshi Moriguchi
wiley   +1 more source

Mitigating Chatbot Service Failures: The Roles of Anthropomorphism, Acknowledgment, and Apology

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT This study examines how chatbot anthropomorphism shapes consumer responses to service failure by distinguishing between process failure and outcome failure and by testing alternative recovery responses. Across three pretests (N = 30, 120 and 240) and two scenario‐based experiments (Study 1: N = 346; Study 2: N = 778), consumers evaluated ...
Juyon Lee, Wujin Chu, Rajat Roy
wiley   +1 more source

Personality Traits and Career Adaptability of School Counselors in Türkiye: The Mediating Role of Balanced Life Basic Skills

open access: yesThe Career Development Quarterly, EarlyView.
ABSTRACT Adapting to the changing world is also one of the requirements of professional success. Individuals are tasked with meeting their own and the environment's needs while achieving their expectations and goals related to their profession. The study investigated what personal factors could be related to the career adaptation of school counselors ...
Hazel Duru, Filiz Gültekin
wiley   +1 more source

La persuasión emocional en la divulgación científica sobre salud y bienestar: un análisis de pódcast independientes de género conversacional

open access: yes
262 p.El sentido de persuasión asumido por los medios e internet favorece la búsqueda de cualquier técnica que permita obtener del receptor la conducta deseada por el emisor.
Limón Gómez, Jokiñe
core  

Media, Information and Framing Effects on Public Knowledge and Attitudes Towards Carbon Capture and Utilisation in Germany

open access: yesChemie Ingenieur Technik, EarlyView.
The article is conducted in five sequential steps: research objective, conceptual framework, methodology, results, and implications. It analyzes how media use and framing influence public knowledge and attitudes toward carbon capture and utilization (CCU) in Germany.
Julia‐Lena Reinermann   +3 more
wiley   +1 more source

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