Results 161 to 170 of about 10,356 (189)
Business Strategy and the Environment, EarlyView.ABSTRACT This study examines how firms develop frugal innovation as an environmentally oriented business strategy that combines competitiveness with lower resource intensity. Drawing on sustainable business strategy research and using degrowth as an interpretive lens rather than a causal theory, we conceptualize frugal innovation as an organizational ...
Paula Gulart Munhoz +3 more
wiley +1 more source
The Greenwashing Gambit: A Double‐Edged Sword in Crowdfunding Success
Business Strategy and the Environment, EarlyView.ABSTRACT The paper examines when greenwashing becomes a success factor in reward‐based crowdfunding campaigns aimed at financing environmentally sustainable products. While prior work has identified what drives success in such campaigns, it remains unclear when misleading environmental claims are discounted as cheap talk and when they instead ...
Filippo Corsini +2 more
wiley +1 more source
Who Qualifies to Assure? The Professional and Managerial Capture of Sustainability Assurance
Business Strategy and the Environment, EarlyView.ABSTRACT This study examines how the qualification of assurors in sustainability and environmental reporting assurance (SERA) is constructed and why it remains fiercely contested. Drawing on actor–network theory (ANT) and qualitative evidence from regulators, NGOs, assurors and reporting companies in India, we conceptualise ‘qualification’ as a ...
Flavia Rodricks +2 more
wiley +1 more source
Legal Professionals Use an Implicit Checklist to Assess Expert Witness Credibility
Behavioral Sciences &the Law, EarlyView.ABSTRACT In a court of law, some forms of evidence are too technical to interpret without the help of an expert witness. However, expert testimony sometimes leads to wrongful conviction. We used an online survey to quantitatively compare how legal professionals (n = 122) and lay people (n = 109) understood what makes an expert witness credible.
Mahensingh Deonaran +2 more
wiley +1 more source
Journal of Consumer Behaviour, EarlyView.ABSTRACT The purpose of this study is to explore the different phases of social media influencers in firm‐based marketing campaigns using a content analysis. The authors categorized the existing studies into twenty (20) major themes of social media influencers in consumer engagement by considering the analytical framework of Maciel and Fischer ...
Prakash Singh +2 more
wiley +1 more source
Influencer Popularity and Its Impact on Consumer Connectivity and Electronic Word‐of‐Mouth
Journal of Consumer Behaviour, EarlyView.ABSTRACT This study investigates how digital influencers' popularity interacts with communication style (endorsement vs. direct advertising) to influence consumer connection and electronic word‐of‐mouth intention (eWOM). Drawing on three experimental studies (N = 632), the research demonstrates that endorsement communication fosters stronger eWOM ...
Emílio José Montero Arruda Filho +2 more
wiley +1 more source
Journal of Consumer Behaviour, EarlyView.ABSTRACT While personality traits often influence individuals' willingness to engage in prosocial and pro‐environmental behaviours, psychological entitlement tends to undermine such actions. Although extensive research has highlighted the negative social consequences of entitlement, including its impact on pro‐environmental behaviours, its potential to
Alexandra Polyakova
wiley +1 more source
Journal of Consumer Behaviour, EarlyView.ABSTRACT This study investigates how artificial intelligence (AI) chatbot message tone, fashion product recommendation type, and personalization level interact to shape consumers' continuance intention in online fashion shopping. Building on Construal Level Theory and the Stereotype Content Model, we treat warmth and competence cues as psychological ...
Jung Mee Kim, Seeun Kim
wiley +1 more source
Journal of Consumer Behaviour, EarlyView.ABSTRACT Highlighting diversity‐related attributes has become an increasingly prominent marketing communication strategy in virtual influencer endorsement practices. Prior research has largely focused on commercial endorsement contexts, conceptualized diversity as a homogeneous and single‐dimensional construct, and emphasized its predominantly positive
Chi‐Cheng Luan, Su Zhang, I‐Lien Li
wiley +1 more source
All Quiet on the Luxury Front: How and When Sustainability Labels Influence Purchase Behavior
Journal of Consumer Behaviour, EarlyView.ABSTRACT As luxury brands launch sustainability initiatives and products, they face significant challenges, including the need to effectively communicate their practices to consumers. The current research draws on semiotics theory to explore how and when distinct types of sustainability labels, indexical and iconic, enhance brand authenticity ...
Shelly Rathee +2 more
wiley +1 more source