Results 11 to 20 of about 137,429 (340)

Artificial Influence: An Analysis Of AI-Driven Persuasion [PDF]

open access: yesarXiv.org, 2023
Persuasion is a key aspect of what it means to be human, and is central to business, politics, and other endeavors. Advancements in artificial intelligence (AI) have produced AI systems that are capable of persuading humans to buy products, watch videos,
Matthew Burtell, Thomas Woodside
semanticscholar   +1 more source

SemEval-2023 Task 3: Detecting the Category, the Framing, and the Persuasion Techniques in Online News in a Multi-lingual Setup

open access: yesInternational Workshop on Semantic Evaluation, 2023
We describe SemEval-2023 task 3 on Detecting the Category, the Framing, and the Persuasion Techniques in Online News in a Multilingual Setup: the dataset, the task organization process, the evaluation setup, the results, and the participating systems ...
J. Piskorski   +3 more
semanticscholar   +1 more source

Persuasion in the Age of Artificial Intelligence (AI): Theories and Complications of AI-Based Persuasion

open access: yesHuman Communication Research, 2022
Artificial intelligence (AI) has profound implications for both communication and persuasion. We consider how AI complicates and promotes rethinking of persuasion theory and research.
Marco Dehnert, Paul A. Mongeau
semanticscholar   +1 more source

Persuasion for Good: Towards a Personalized Persuasive Dialogue System for Social Good [PDF]

open access: yesAnnual Meeting of the Association for Computational Linguistics, 2019
Developing intelligent persuasive conversational agents to change people’s opinions and actions for social good is the frontier in advancing the ethical development of automated dialogue systems.
Xuewei Wang   +6 more
semanticscholar   +1 more source

Phishing Email Detection Using Persuasion Cues

open access: yesIEEE Transactions on Dependable and Secure Computing, 2022
Phishing is an attempt to acquire sensitive information from an unsuspecting victim by malicious means. Recent studies have shown that phishers often use persuasion techniques to get positive responses from the recipients.
Rohit Valecha, Pranali Mandaokar, H. Rao
semanticscholar   +1 more source

COVID-19 Vaccine Discourse on Twitter: A Content Analysis of Persuasion Techniques, Sentiment and Mis/Disinformation

open access: yesJournal of health communication, 2021
This research aims to understand the persuasion techniques used in Twitter posts about COVID-19 vaccines by the different vaccine sentiments (i.e., Pro-Vaccine, Anti-Vaccine, and Neutral) using the Elaboration Likelihood Model, Social judgment Theory ...
D. Scannell   +8 more
semanticscholar   +1 more source

Dual routes or a one-way to persuasion? The elaboration likelihood model versus the unimodel

open access: yesJournal of Marketing Communications, 2022
The Elaboration Likelihood Model (ELM), as a dual-process approach to theorizing attitude formation and persuasion phenomena, has garnered popularity and praise since its inception by Petty and Cacioppo in 1979. Nevertheless, several accounts pointing to
Kamel El Hedhli, H. Zourrig
semanticscholar   +1 more source

Audio Mining: The Role of Vocal Tone in Persuasion

open access: yesJournal of Consumer Research, 2021
Persuasion success is often related to hard-to-measure characteristics, such as the way the persuader speaks. To examine how vocal tones impact persuasion in an online appeal, this research measures persuaders’ vocal tones in Kickstarter video pitches ...
X. Wang   +4 more
semanticscholar   +1 more source

Procesos cognitivos, discurso y control social

open access: yesPragmalingüística, 2023
Para la comprensión de un discurso persuasivo hay que seguir un patrón específico de deconstrucción que debe partir del conocimiento de un bloque de conceptos que intervienen en la interpretación de un mensaje.
Javier de Santiago Guervós
doaj   +1 more source

La (no) traducción como estrategia publicitaria: ¿qué se cuela entre las grietas de la lengua con el (ab)uso de la "lingua franca"?

open access: yesEstudios de Traducción, 2013
En la sociedad capitalista y consumista del s. XXI, la publicidad ha adquirido el don de la ubiquidad y se ha convertido en una herramienta esencial para toda empresa que pretenda sobrevivir en los mercados.
Alba Páez Rodríguez
doaj   +1 more source

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