Results 41 to 50 of about 24,697 (198)

La responsabilidad social de la publicidad: el rol de las campañas de bien público

Vivat Academia, 2020
La publicidad forma actitudes y transmite valores, su masividad la transforma en referente para la sociedad.  Nuestro trabajo resulta de una investigación acerca de la efectividad de las campañas de bien público, tipología publicitaria caracterizada por
Flavia Carolina Tomba, Cecilia Muñoz, Andrés Allisiardi   +2 more
doaj   +1 more source

Australian Activists as Storytellers in Digital Spaces: Acquiring Skills, Producing Content and Getting the Message Out

Australian Journal of Social Issues, EarlyView.
ABSTRACT As modes of activism rapidly evolve, activists—both seasoned and emerging—must increasingly navigate a hybrid terrain of both digital and non‐digital engagement. This paper draws on the personal narratives of 16 nascent activists based in Australia to explore how they develop competencies related to digital storytelling, which is critical to ...
Garth Stahl, Miri Yemini, Claire Maxwell, Yating Hu, Benjamin Adams, Sarah Bergen   +5 more
wiley   +1 more source

Acceptance and social influence between equals in primary education children. Implications of linguistic and persuasion skills.

INFAD, 2019
Persuasion is a speech act that consists in using language to get the persuaded to adopt a belief or attitude that leads him to perform some action, for his own benefit (selfish persuasion) or the persuaded (prosocial).
Mª José Linero, Carmen Barajas, Carolina Cedeño   +2 more
doaj   +1 more source

The mechanism of labor in nonhuman primates: A look inside

The Anatomical Record, EarlyView.
Abstract While in humans, the flexed position of the fetus and its rotating course down the birth canal are well documented, in other primates the mechanism of labor is unknown. Despite the lack of comparative data, it is commonly assumed that the human obstetric mechanism is unique, and anthropologists have disputed when and why the transition to the ...
Melissa K. Stoller
wiley   +1 more source

Integrating One Health to Mitigate the Emergence and Spread of Antimicrobial Resistance in Livestock and Aquaculture

Animal Research and One Health, EarlyView.
Antimicrobial resistance (AMR) is an escalating global threat driven by antimicrobial use in aquaculture and livestock. Resistant pathogens and genes can spread across humans, animals, and the environment through interconnected ecosystems. Using a One Health approach, this review emphasizes antimicrobial stewardship, regulatory strengthening, enhanced ...
Mir Mohammad Ali, Delower Hossain, Ridwan Olamilekan Adesola, Anum Hanif, Shamsaldeen Ibrahim Saeed, Muhammad Abdul Mannan, Anoar Jamai Masroure, Kazi Estieque Alam, Md Kamal Hossain, Sabiha Zarin Tasnim Bristi, Md Jisan Ahmed   +10 more
wiley   +1 more source

Estrategias de neuromarketing en campañas publicitarias para empresas del sector restaurantes en Huancayo-Perú

Revista de Ciencias Sociales, 2022
Captar la atención e impactar positivamente en el consumidor es uno de los grandes retos del Marketing en la actualidad. En ese contexto, el presente artículo busca develar estrategias de Neuromarketing en el uso de Campañas Publicitarias para pequeñas ...
Lizbeth Mirian Ore Vilchez, Lizbeth Ccama Gutiérrez, José Manuel Armada Pacheco   +2 more
doaj  

Beyond knowledge: Cultivating noncognitive skills and attributes through anatomy education

Anatomical Sciences Education, EarlyView.
Abstract Anatomy education has historically prioritized cognitive knowledge acquisition and technical skills, such as spatial awareness and manual dexterity. Noncognitive attributes, essential for early‐stage learners, such as social skills, motivation, emotional intelligence, self‐regulation, self‐efficacy, and resilience, have remained comparatively ...
Renato Lopes Previdelli, Sarah Beth Channon   +1 more
wiley   +1 more source

Periodismo y propaganda en el Perú. Una relación compleja durante los procesos electorales

Correspondencias & Análisis, 2014
El 10 de abril del 2016 serán las elecciones presidenciales en el Perú. Los medios de comunicación cubrirán las actividades de los principales candidatos y hurgarán en sus hojas de vida. En este proceso la prensa estará tentada a usar técnicas propias de
Ghiovani Hinojosa Navarro
doaj   +1 more source

Medical students' perspectives on body donation to science within the Italian context

Anatomical Sciences Education, EarlyView.
Abstract Body donation is essential for medical education and research, supporting anatomical training and clinical competence. In Italy, national data on awareness of the legislation regulating body donation and factors shaping donation‐related decisions among healthcare trainees remain limited. This study investigated knowledge of the legal framework,
Antonietta Fazio, Giulio Vara, Veronica Moretti, Annalisa Plava, Anna Maria Billi, Alessandra Ruggeri, Giulia Adalgisa Mariani, Marilisa Quaranta, Simone Lodi, Cecilia Acuti Martellucci, Maria Alessandra Sotgiu, Valentina Di Felice, Sergio Castorina, Guido Carpino, Veronica Macchi, Rita Rezzani, Mario Rende, Andrea Montella, Lucio Cocco, Lucia Manzoli, Stefano Ratti   +20 more
wiley   +1 more source

La macroestructura del folleto bancario como instrumento de persuasión

Ibérica, 2004
This paper aims to analyse the genre of a sample of bank leaflets in order to find a prototypical macrostructure for this genre. Furthermore, we study the existence of a relationship between the generic structure of the bank leaflets and the advertising ...
Pilar Alberola Colomar
doaj