Results 31 to 40 of about 105,593 (245)
Obra Digital, 2013 L’eficàcia publicitària ha estat i continua sent estudiada per diferents autors utilitzant varies mesures i establint diferents models. S’ha recollit estudis i investigacions dels sector i s’ha observat quines són algunes de les mesures més utilitzades ...
Miriam Molina Garcia
doaj +1 more source
Retórica, persuasión y mano invisible [PDF]
, 2008 Adam Smith utiliza la expresión "roano invisible" en tres ocasiones. En The Prznciples which lead and direct Philosophical Enquiries; lllustrated by the History of Astronomy (HA en adelante) Smith utiliza la expresión ''mano invisible" por primera vez.
Indavera Stieben, Leandro Gastón
core
Digital advertising storytelling: consumer educommunication [PDF]
, 2018 This is a revision of the concept of digital storytelling to get a definition from a point of view of consumer educommunication. This is how new digital advertising storytelling can modify consumer roles and behaviors.
Elías Zambrano, Rodrigo
core +1 more source
Agribusiness, EarlyView.ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani +6 more
wiley +1 more source
Context Awareness and Human–Robot Interaction Optimization for Museum Intelligent Guide Robot
Advanced Intelligent Systems, EarlyView.This study presents a context‐aware human–robot interaction framework designed for intelligent museum guide robots. The system features a three‐layer architecture—perception, understanding, and behavior execution—that enables adaptive and meaningful interactions with museum visitors.
Anna Zou, Yue Meng, Shijing Tong
wiley +1 more source
Estudios de Lingüística del Español, 2019 En este capítulo se pretende realizar una reflexión sobre el uso de la emoción y la razón en la construcción de las estrategias discursivas de los principales partidos políticos españoles (PDCAT, Ciudadanos, PP, PSOE y Podemos), en un momento inédito y ...
Reyes Cala Siria
doaj +1 more source
Persuasión bajo la línea de flotación : investigaciones sobre la vía heurística en los medios de comunicación [PDF]
, 2010 El artículo realiza un estado de la cuestión de los modelos de persuasión dual en las últimas tres décadas y se centra, en concreto, en las investigaciones sobre la vía heurística en los medios de comunicación.
Juste, Jordi, Pastor, Lluís
core +2 more sources
American Journal of Agricultural Economics, EarlyView.Abstract This study develops and empirically estimates a structural framework to decompose the causal pathways of multilevel behavioral interventions targeting adolescent health behaviors. We apply this framework to the Kids SIPsmartER (KSS) program, a 6‐month, school‐based intervention evaluated through a clustered randomized controlled trial in rural
Naveen Abedin +5 more
wiley +1 more source
Educación retórica en alumnos universitarios de Publicidad
Question, 2022 Los publicistas han tenido que reinventar los recursos técnicos de los retóricos clásicos, sin embargo, la retórica y la publicidad poseen una vinculación notablemente comprobada.
Luis Gallardo Vera +1 more
doaj +1 more source
Australian Journal of Social Issues, EarlyView.ABSTRACT The Robodebt scheme issued thousand‐dollar debts to an estimated half a million people who had received social security. The debts were largely inaccurate and illegal, with the aim of improving the federal government's budget. The 2023 Royal Commission into the Robodebt Scheme found that the stigmatising political and public language about ...
Ella Kruger, Phillipa Evans
wiley +1 more source