Results 31 to 40 of about 24,443 (198)

La (no) traducción como estrategia publicitaria: ¿qué se cuela entre las grietas de la lengua con el (ab)uso de la "lingua franca"?

open access: yesEstudios de Traducción, 2013
En la sociedad capitalista y consumista del s. XXI, la publicidad ha adquirido el don de la ubiquidad y se ha convertido en una herramienta esencial para toda empresa que pretenda sobrevivir en los mercados.
Alba Páez Rodríguez
doaj   +1 more source

Learning‐Based Soft Robotic Grasping: Recent Progress and Remaining Challenges

open access: yesAdvanced Robotics Research, EarlyView.
This review analyzes learning‐based soft robotic grasping from a pipeline‐oriented perspective, encompassing soft gripper design, multimodal sensing, and learning‐based planning and control. It surveys key neural network architectures and benchmark datasets and identifies critical challenges such as sim‐to‐real transfer, generalization, and continual ...
Arnab Majumder   +3 more
wiley   +1 more source

La persuasión en cinco poetas griegas

open access: yesRevista de Filología y Lingüística de la Universidad de Costa Rica, 2015
En este artículo, la autora analiza algunos recursos persuasivos utilizados por cinco poetas líricas griegas para expresar una manera distinta de mirar el mundo.
María Esther Conejo
doaj   +1 more source

Hydrogen (H2) Recovery From Hydrogen Sulfide (H2S): Current Technologies, Challenges, and Future Outlook

open access: yesAdvanced Science, EarlyView.
ABSTRACT Hydrogen sulfide (H2S) can be transformed into hydrogen (H2) through several chemical and catalytic processes, offering a promising route for both waste treatment and clean H2 production. This colorless, flammable, and toxic gas is found abundantly in swamps, volcanoes, hot springs, sewages, other natural gas fields, and even in refineries and
Divyesh Cirikonda   +4 more
wiley   +1 more source

Mesures d’eficàcia publicitària i models teòrics de processament de la publicitat en formats off i online

open access: yesObra Digital, 2013
L’eficàcia publicitària ha estat i continua sent estudiada per diferents autors utilitzant varies mesures i establint diferents models. S’ha recollit estudis i investigacions dels sector i s’ha observat quines són algunes de les mesures més utilitzades ...
Miriam Molina Garcia
doaj   +1 more source

Staging an Experience of Cultural Heritage Preservation: Consumers' Willingness to Pay for Heirloom Rice in the Philippines

open access: yesAgribusiness, EarlyView.
ABSTRACT The Cordillera Administrative Region in the Philippines is home to terraced rice embedded in centuries of cultural heritage. However, weak market incentives threaten sustained production, jeopardizing indigenous communities' cultural heritage and the in situ biodiversity of rice genetic resources.
Kofi Britwum, Matty Demont
wiley   +1 more source

The Impacts of Health and Environmental Information Nudges on Meat Choices: Where Does Goat Meat Fit?

open access: yesAgribusiness, EarlyView.
ABSTRACT Amidst a recent surge in US goat meat imports to meet growing demand, this study contributes to the meat demand literature by examining consumer preferences for goat meat, a relatively healthy and environmentally friendly alternative to other popular meats.
Binod Khanal   +2 more
wiley   +1 more source

Emoción y razón en la construcción del discurso político: el caso de la proclamación de la no reconocida República Catalana en octubre de 2017

open access: yesEstudios de Lingüística del Español, 2019
En este capítulo se pretende realizar una reflexión sobre el uso de la emoción y la razón en la construcción de las estrategias discursivas de los principales partidos políticos españoles (PDCAT, Ciudadanos, PP, PSOE y Podemos), en un momento inédito y ...
Reyes Cala Siria
doaj   +1 more source

Animal‐Based Brands Taking the Plant‐Based Opportunity: A Tasting Experiment Exploring Consumer Acceptance of Plant‐Based Brand Extensions

open access: yesAgribusiness, EarlyView.
ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani   +6 more
wiley   +1 more source

Educación retórica en alumnos universitarios de Publicidad

open access: yesQuestion, 2022
Los publicistas han tenido que reinventar los recursos técnicos de los retóricos clásicos, sin embargo, la retórica y la publicidad poseen una vinculación notablemente comprobada.
Luis Gallardo Vera   +1 more
doaj   +1 more source

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