Results 31 to 40 of about 24,299 (247)

La (no) traducción como estrategia publicitaria: ¿qué se cuela entre las grietas de la lengua con el (ab)uso de la "lingua franca"?

Estudios de Traducción, 2013
En la sociedad capitalista y consumista del s. XXI, la publicidad ha adquirido el don de la ubiquidad y se ha convertido en una herramienta esencial para toda empresa que pretenda sobrevivir en los mercados.
Alba Páez Rodríguez
doaj   +1 more source

La persuasión en cinco poetas griegas

Revista de Filología y Lingüística de la Universidad de Costa Rica, 2015
En este artículo, la autora analiza algunos recursos persuasivos utilizados por cinco poetas líricas griegas para expresar una manera distinta de mirar el mundo.
María Esther Conejo
doaj   +1 more source

Staging an Experience of Cultural Heritage Preservation: Consumers' Willingness to Pay for Heirloom Rice in the Philippines

Agribusiness, EarlyView.
ABSTRACT The Cordillera Administrative Region in the Philippines is home to terraced rice embedded in centuries of cultural heritage. However, weak market incentives threaten sustained production, jeopardizing indigenous communities' cultural heritage and the in situ biodiversity of rice genetic resources.
Kofi Britwum, Matty Demont
wiley   +1 more source

Mesures d’eficàcia publicitària i models teòrics de processament de la publicitat en formats off i online

Obra Digital, 2013
L’eficàcia publicitària ha estat i continua sent estudiada per diferents autors utilitzant varies mesures i establint diferents models. S’ha recollit estudis i investigacions dels sector i s’ha observat quines són algunes de les mesures més utilitzades ...
Miriam Molina Garcia
doaj   +1 more source

The Impacts of Health and Environmental Information Nudges on Meat Choices: Where Does Goat Meat Fit?

Agribusiness, EarlyView.
ABSTRACT Amidst a recent surge in US goat meat imports to meet growing demand, this study contributes to the meat demand literature by examining consumer preferences for goat meat, a relatively healthy and environmentally friendly alternative to other popular meats.
Binod Khanal, Sunil P. Dhoubhadel, Rodolfo M. Nayga Jr.   +2 more
wiley   +1 more source

Animal‐Based Brands Taking the Plant‐Based Opportunity: A Tasting Experiment Exploring Consumer Acceptance of Plant‐Based Brand Extensions

Agribusiness, EarlyView.
ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani, Mirta Casati, Elena Castellari, Fosca Vezzulli, Veronica Vitali, Milena Lambri, Claudio Soregaroli   +6 more
wiley   +1 more source

A community‐partnered process for construct & measure development: The 3Rs: Reading, Racial equity, & Relationships

American Journal of Community Psychology, EarlyView.
Abstract This paper describes a 3‐year community–partnered research initiative focused on advancing early reading, racial equity, and relationships—collectively known as the 3Rs Initiative. The project brought together researchers and community members committed to ensuring that all adults in the county embody a shared “3Rs mindset” to better support ...
Shannon B. Wanless, Meghan C. Orman, Shallegra Moye, Caitlin F. Spear   +3 more
wiley   +1 more source

Emoción y razón en la construcción del discurso político: el caso de la proclamación de la no reconocida República Catalana en octubre de 2017

Estudios de Lingüística del Español, 2019
En este capítulo se pretende realizar una reflexión sobre el uso de la emoción y la razón en la construcción de las estrategias discursivas de los principales partidos políticos españoles (PDCAT, Ciudadanos, PP, PSOE y Podemos), en un momento inédito y ...
Reyes Cala Siria
doaj   +1 more source

‘People Need to Understand That They Are Stealing From Their Neighbours’: A Critical Media Analysis of the Representations and Resistance Throughout the Robodebt Scheme

Australian Journal of Social Issues, EarlyView.
ABSTRACT The Robodebt scheme issued thousand‐dollar debts to an estimated half a million people who had received social security. The debts were largely inaccurate and illegal, with the aim of improving the federal government's budget. The 2023 Royal Commission into the Robodebt Scheme found that the stigmatising political and public language about ...
Ella Kruger, Phillipa Evans
wiley   +1 more source

Campaña negativa permanente en México

Más Poder Local
A partir de la llegada de López Obrador a la presidencia, en México se está viviendo un proceso de cambio político y social. El bloque opositor al presidente lo acusó de polarizar al país. Pero, ¿qué es la polarización?
Aquiles Chihu Amparán
doaj   +1 more source