Results 41 to 50 of about 100,851 (293)

García, David. “Persuasión, catarsis y lo sublime: procedimientos retóricos del texto literario.”

open access: yesIdeas y Valores, 2016
García, David. “Persuasión, catarsis y lo sublime: procedimientos retóricos del texto literario.” Nova Tellus 31.2 (2014): 25-41.
Raúl Alexander Murcia Baron
doaj  

The rhetorical and symbolic component in advertising. Analysis of the Iberdrola wind energy ads

open access: yesCuadernos de Investigación Filológica, 2013
This article proposes to combine two of the analytical methodologies that help to explain the persuasive strategies employed in advertising: Rhetoric and Poetics of the imagination, in order to analyze a series of advertisements of the wind energy ...
Alfonso Martín Jiménez
doaj   +1 more source

Influencia de los signos interrogativos en la valoración de mensajes persuasivos, en estudiantes de la Universidad de Talca [PDF]

open access: yes, 2011
60 p.El estudio de la presencia de preguntas dentro de mensajes persuasivos es en la actualidad un clásico de la literatura en psicología social. En todos los trabajos se presenta una pregunta con un formato retórico o interrogativo, evaluándose después ...
Gallardo Cuadra, Ismael (Prof. Guía)   +2 more
core  

National and International Monitoring of Student Literacy and Numeracy Attainment: The Case for Rigorous Macro and Micro Analysis

open access: yesAustralian Journal of Social Issues, EarlyView.
ABSTRACT In her 2024 paper Are Australian students' academic skills declining? Interrogating 25 years of national and international standardised assessment data, Larsen compiled an impressive summary of major international (PISA, PIRLS and TIMSS) and national (NAPLAN) standardised assessments pertaining to literacy and numeracy.
Pamela C. Snow   +9 more
wiley   +1 more source

Estrategias de persuasión en un discurso publicitario: una mirada complementaria Strategies of persuasion in advertising discourse: a complementary look

open access: yesForma y Función, 2008
Haciendo uso de la teoría semiótica de Greimas, de los principios pragmáticos de cooperatividad y de otras teorías sobre la estructura de la lengua y sobre la argumentación, se sustentan hipótesis relacionadas con algunas estrategias de persuasión ...
Julia Marlén Baquero Velásquez
doaj  

El funcionalismo y estructura social como posturas teóricas de un análisis tutorial [PDF]

open access: yes, 2016
Este artículo expone el marco teórico-conceptual del funcionalismo y estructura social para analizar el programa de tutorías. Se complementará el enfoque con la teoría general de sistemas, como apoyo para sustentar la función y estructura del programa ...
Rojas Galindo, María Bertha
core  

Linguistic persuasion for the defense of the land: Primordial Title of Santiago Sula [PDF]

open access: yes, 2016
Los pueblos de indios de la Nueva España crearon, a fines de la época colonial, una forma de defender sus territorios ante la amenaza de colonos españoles, criollos y otros indios que usurpaban ilegalmente terrenos e intentaban rentabilizar el control ...
Puente González, Marta
core   +3 more sources

Serial section videography (SSV): A low‐cost protocol for generating 3D reconstructions of internal plant structure

open access: yesApplications in Plant Sciences, EarlyView.
Abstract Premise Analyzing structural changes along the length of an organ provides insight into its development. However, traditional histological methods are limited by intensive procedures and size restrictions. Micro‐computed tomography (microCT) enables non‐destructive internal imaging along the length of an organ, but high cost, technical ...
Jacob S. Suissa, Giselle Reyes
wiley   +1 more source

Digital advertising storytelling: consumer educommunication [PDF]

open access: yes, 2018
This is a revision of the concept of digital storytelling to get a definition from a point of view of consumer educommunication. This is how new digital advertising storytelling can modify consumer roles and behaviors.
Elías Zambrano, Rodrigo
core   +1 more source

Spiritual and religious information experiences: An Annual Review of Information Science and Technology (ARIST) paper

open access: yesJournal of the Association for Information Science and Technology, EarlyView.
Abstract This chapter examines the contours of the religious and spiritual information experiences subfield through a review and content analysis of selected contributions from the past two decades in both information science and related fields. The research question that guides this review is: How have spirituality and religion been conceptualized in ...
Nadia Caidi   +4 more
wiley   +1 more source

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