Results 51 to 60 of about 24,299 (247)
INFAD, 2019 Persuasion is a speech act that consists in using language to get the persuaded to adopt a belief or attitude that leads him to perform some action, for his own benefit (selfish persuasion) or the persuaded (prosocial).
Mª José Linero +2 more
doaj +1 more source
La responsabilidad social de la publicidad: el rol de las campañas de bien público
Vivat Academia, 2020 La publicidad forma actitudes y transmite valores, su masividad la transforma en referente para la sociedad. Nuestro trabajo resulta de una investigación acerca de la efectividad de las campañas de bien público, tipología publicitaria caracterizada por
Flavia Carolina Tomba +2 more
doaj +1 more source
British Educational Research Journal, EarlyView.Abstract Environmental literacy and global citizenship education (GCE) are necessary to the development of a fairer, more peaceful and more sustainable world, but teachers frequently lack practical examples of their implementation in the classroom.
Claire Lee +2 more
wiley +1 more source
‘These reforms have teeth’: The affective dimensions of teacher education policy enactment
British Educational Research Journal, EarlyView.Abstract The affective dimensions of education policy enactment have often received less attention in the research literature, especially regarding teacher education policy. This article reports on a study of the affective responses of university‐based teacher educators in England to the significant initial teacher education reforms of 2019–2022: the ...
Ian Cushing, Viv Ellis
wiley +1 more source
Revista de Ciencias Sociales, 2022 Captar la atención e impactar positivamente en el consumidor es uno de los grandes retos del Marketing en la actualidad. En ese contexto, el presente artículo busca develar estrategias de Neuromarketing en el uso de Campañas Publicitarias para pequeñas ...
Lizbeth Mirian Ore Vilchez +2 more
doaj
British Educational Research Journal, EarlyView.Abstract Improving retention and graduate outcomes for students from a widening participation (WP) background is key to achieving more equitable outcomes. However, evidence suggests WP students experienced different challenges than their peers during the COVID‐19 pandemic.
Wilhelmiina Toivo +4 more
wiley +1 more source
Periodismo y propaganda en el Perú. Una relación compleja durante los procesos electorales
Correspondencias & Análisis, 2014 El 10 de abril del 2016 serán las elecciones presidenciales en el Perú. Los medios de comunicación cubrirán las actividades de los principales candidatos y hurgarán en sus hojas de vida. En este proceso la prensa estará tentada a usar técnicas propias de
Ghiovani Hinojosa Navarro
doaj +1 more source
British Educational Research Journal, EarlyView.Abstract Despite a growing international consensus that students need to be provided with the type of education that effectively prepares them to engage in and contribute to their globalised world, and that teachers need to be appropriately trained to facilitate this teaching and learning, ‘global education’ continues to be hindered by a lack of ...
Sarah‐Louise Jones +2 more
wiley +1 more source
La macroestructura del folleto bancario como instrumento de persuasión
Ibérica, 2004 This paper aims to analyse the genre of a sample of bank leaflets in order to find a prototypical macrostructure for this genre. Furthermore, we study the existence of a relationship between the generic structure of the bank leaflets and the advertising ...
Pilar Alberola Colomar
doaj
Is the well‐known phrase ‘small is beautiful’ true of small transnational education institutions?
British Educational Research Journal, EarlyView.Abstract The purpose of this research is to consider the potential attractiveness of operating a small international branch campus (IBC). Drawing upon resource‐based and legitimacy theories, we examine the strengths, weaknesses, opportunities and threats associated with the business model that is based on having a small institution size.
Stephen Wilkins, Joe Hazzam
wiley +1 more source