Results 201 to 210 of about 24,114 (306)

Dual Pathways of Loneliness in the Marketplace: Emotional Attachment, Empowerment, and Evaluations of Brand Warmth and Brand Competence

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Loneliness shapes consumer behavior, yet whether it increases preference for warm or competent brands remains unresolved. We argue that this question cannot be answered without distinguishing who is perceived to be lonely. Individual loneliness, which is a person's subjective experience of social disconnection, activates agency‐restoration ...
Aulona Ulqinaku   +2 more
wiley   +1 more source

Visual Implied Motion in Marketing: A Dual‐Route Framework of Perceptual Persuasion

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Depicting movement in static marketing stimuli, referred to as ‘implied motion’, is widely used across packaging, logos, and advertising, and multimodal brand communications. Despite growing evidence of its persuasive impact, the underlying psychological mechanisms and boundary conditions remain theoretically fragmented. This systematic review
Tianyi Zhang, Charles Spence
wiley   +1 more source

Human in the Loop, or Perceived Oversight? The Psychological Inference That Drives AI Credibility

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Industry practice and AI governance frameworks increasingly treat human oversight of AI systems as a core trust‐building mechanism. Yet the specific psychological inference through which human‐in‐the‐loop (HITL) systems build credibility remains unidentified. We address this gap across two experiments in AI‐generated investment research.
Guneet Kaur Nagpal, June Cotte
wiley   +1 more source

More Than Saying “It's AI”: How Role Disclosure Transparency in AI‐Generated Ads Influences Persuasion

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT This research examines how AI role disclosure transparency—the consumers' subjective perception of how clearly and informatively an advertisement communicates the role that AI played in the ad creation process—influences consumer evaluation of AI‐generated ads via ad creation process credibility. A high level of perceived transparency enhances
Khanh Bao Quang Le   +3 more
wiley   +1 more source

Beauty Isn't Always Better: How Salesperson Attractiveness Affects Consumers' Approach Behaviors

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT This research examines how a consumer's committed romantic relationship influences their decision to approach an attractive salesperson in a retail environment. To date, the majority of research espouses the benefits of salesperson attractiveness in enhancing consumers' perceptions of the salesperson and the represented retailer.
Veronica L. Thomas   +2 more
wiley   +1 more source

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