Results 211 to 220 of about 24,114 (306)

Effects of social media sponsorship disclosure on adolescents' advertising literacy and purchase intention. [PDF]

PLoS One
Lin YC, Chang FC, Huang TF, Chiang SC, Chiu CH, Chen PH, Miao NF, Chuang HY.   +7 more
europepmc   +1 more source

From Real to Artificial: How Profile Image Realism Shapes Warmth, Competence, and Trade Outcomes in Swapping Platforms

Psychology &Marketing, EarlyView.
ABSTRACT This research investigates how value transparency and profile image realism jointly shape consumers' perceptions and trade behavior in Consumer‐to‐Consumer (C2C) swapping platforms. Across three studies, we examine whether realistic profile images enhance perceived warmth and competence, thereby fostering trade intentions under different ...
Sarah (Sa'arah) Alhouti, Louvins Pierre, Xiexin (Leah) Liu   +2 more
wiley   +1 more source

The impact of interventions to modify antibiotic use in children with suspected infections in ambulatory healthcare settings in LMICs: a systematic review. [PDF]

JAC Antimicrob Resist
Hardman JS, Chareka G, O'Mahony E, Murongazvombo AS, Chew C, Ray SC, Yeung S, Fitzgerald FC.   +7 more
europepmc   +1 more source

Emotion and Engagement Across the Idol Spectrum: Comparing Virtual and Human Idols

Psychology &Marketing, EarlyView.
ABSTRACT The increasing adoption of virtual idols in entertainment platforms raises critical questions about how viewers respond to their emotional performances compared to human idols. Despite their growing presence, little is known about whether and how emotional expressivity differs across performer modalities and content formats, or how these ...
Lin Kim, Inyoung Chae, Taeho Kim, Jaepil Heo, Yogesh Kumar Dwivedi   +4 more
wiley   +1 more source

A meta-analysis of the persuasive power of large language models. [PDF]

Sci Rep
Hölbling L, Maier S, Feuerriegel S.
europepmc   +1 more source

Understanding Employer Brand Attractiveness Through Regulatory Focus Theory

Psychology &Marketing, EarlyView.
ABSTRACT The aim of this paper is to understand the mechanism behind potential employees' preferences towards specific employer brand attributes. Drawing on qualitative data and regulatory focus theory, the paper presents a framework which shows that the dominant regulatory orientation of potential employees determines their preference towards specific
Carmen Iuliana Mal, Gary Davies
wiley   +1 more source

How topic content shapes LLM personality-tailored persuasion: semantic anchoring and topic stereotype effects. [PDF]

Front Psychiatry
Xu S, Zhou Z, Zhao N.
europepmc   +1 more source

Information Design for Early‐Stage Dose‐Finding Trials

Naval Research Logistics (NRL), EarlyView.
ABSTRACT To enhance enrollment rates in early‐stage dose‐finding clinical trials, we propose an information design approach, where the clinical investigator (CI) commits to an information releasing mechanism (IRM) based on the treatment's uncertain efficacy and toxicity to encourage patients to participate in the trial.
Amin Khademi, Ningyuan Chen
wiley   +1 more source

Does AI communication strategy matter for health persuasion? Comparing three archetypes in visual health education. [PDF]

Front Psychol
Zuo C, Pan Y, Guo R, Liang M, Zhang Y, Xia Y, Kong Y.   +6 more
europepmc   +1 more source

Fundraising as Contracting: Why Nonprofits Accept In‐Kind Donations

Nonprofit Management and Leadership, EarlyView.
ABSTRACT In‐kind (nonmonetary) donations are a popular form of philanthropy that have received much less scholarly attention than monetary gifts. This study documents the prevalence of types of in‐kind giving and associated organizational practices, then explores links between the perceptions of nonprofit managers, organizational practices, and ...
Elizabeth Searing, Sarah Jacobson, Angela de Oliveira, Tianyi Li   +3 more
wiley   +1 more source