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Persuasion with communication costs
Games and Economic Behavior, 2015zbMATH Open Web Interface contents unavailable due to conflicting licenses.
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1976
Persuasion is inseparable from communication in that it implies that someone does something in the environment of another person, even if only to produce sound waves, that these changes are somehow registered or perceived by that person, that the psychological processes thus set up influence other psychological processes, and that the individual in ...
Fred Emery, Merrelyn Emery
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Persuasion is inseparable from communication in that it implies that someone does something in the environment of another person, even if only to produce sound waves, that these changes are somehow registered or perceived by that person, that the psychological processes thus set up influence other psychological processes, and that the individual in ...
Fred Emery, Merrelyn Emery
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2015
Der Band Communication and Persuasion dokumentiert zentrale Befunde von Studien, die in den 1940er und 1950er Jahren im Rahmen des Yale Communication and Attitude Change Program von einer Forschergruppe um Carl Iver Hovland durchgefuhrt wurden. Auf Basis rigoroser Experimentalforschung in Laborbedingungen entfalten die Autoren eine Ubersicht uber ...
Nikolaus Jackob, Christine Hueß
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Der Band Communication and Persuasion dokumentiert zentrale Befunde von Studien, die in den 1940er und 1950er Jahren im Rahmen des Yale Communication and Attitude Change Program von einer Forschergruppe um Carl Iver Hovland durchgefuhrt wurden. Auf Basis rigoroser Experimentalforschung in Laborbedingungen entfalten die Autoren eine Ubersicht uber ...
Nikolaus Jackob, Christine Hueß
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Online Persuasive Communication
2023The information flows available in the online world generate changes in consumer behavior. Therefore, it is essential to investigate how brands have adapted, creating a communication strategy that would make them reach their audience more assertively.
Marco Lamas, Alexandra Coelho
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Persuasive communication strategies for hospitals
Health Care Management Review, 1984Stringent rules apply to the kinds of things hospitals can say about themselves and their services, over and above the ethics that apply to all advertising. Yet it seems clear from the levels of interest in advertising among hospitals and the growth in the use of this marketing technique in recent years that persuasion strategies will become more ...
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1980
One of the major problems of the medical field is to find ways of persuading clients to follow instructions which will hopefully ameliorate or prevent deficiencies in health. Psychologists have conducted studies into persuasive communication and discern generally that the source, the message, the context, and the recipient are the major factors that ...
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One of the major problems of the medical field is to find ways of persuading clients to follow instructions which will hopefully ameliorate or prevent deficiencies in health. Psychologists have conducted studies into persuasive communication and discern generally that the source, the message, the context, and the recipient are the major factors that ...
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Persuasion and Limited Communication [PDF]
SSRN Electronic Journal, 2008 This paper studies optimal persuasion. A speaker must decide which arguments to present and a listener which arguments to accept. Communication is limited in that the arguments available to the speaker depend on her information. Optimality is assessed from the listener’s perspective assuming that the listener can commit to a persuasion rule.
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1997
We noted in the previous chapter that the longest research tradition in the study of attitude change has been to regard it as a form of information processing that is being subjected to persuasive communication. For consumer behaviour the most obvious kind of persuasive communication comes in the form of advertising, whose primary aim is to persuade ...
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We noted in the previous chapter that the longest research tradition in the study of attitude change has been to regard it as a form of information processing that is being subjected to persuasive communication. For consumer behaviour the most obvious kind of persuasive communication comes in the form of advertising, whose primary aim is to persuade ...
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On resistance to persuasive communications.
The Journal of Abnormal and Social Psychology, 1964L, FESTINGER, N, MACCOBY
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