Results 241 to 250 of about 3,496,716 (367)

Who do we follow online? An experimental study on source clarity and social proximity in digital health communication. [PDF]

Front Public Health
Li J, Shi C.
europepmc   +1 more source

Persuasive Prevention Strategies in Health Communication [PDF]

William D. Crano
openalex   +1 more source

Strategic framing of novel ideas: How contestation shapes the evolution of novelty

Strategic Entrepreneurship Journal, EarlyView.
Abstract Research Summary Entrepreneurs use strategic framing to gain support for their novel ventures, products, and services. A key challenge entrepreneurs face is that audiences often contest frames that introduce novel ideas, especially when these ideas disrupt audiences' mental and business models.
Janina Klein, Elco van Burg, Christine Moser   +2 more
wiley   +1 more source

Unexpected persuasion: The influence of a youth-targeted anti-smoking campaign on adults' attitude toward smoking cessation. [PDF]

Public Health Pract (Oxf)
Jung AR, Lee G.
europepmc   +1 more source

Persuasive Communication RRI Pro 2 Padang in Improving Listening through Instagram Social Media

Yumi Ariyati, Dwinto Dwinto, Sumartono Sumartono, Yasha Langita   +3 more
openalex   +2 more sources

The Effect of Message Focus, Regulatory Focus Tendency, and Message Appeal on Persuasive Apology Communication : Based on Regulatory Focus Theory

, 2014
남성주, 황성욱
openalex   +1 more source

Balancing allocative and dynamic efficiency with redundant R&D allocation: The role of organizational proximity and centralization

Strategic Management Journal, EarlyView.
Abstract Research Summary Resource‐based‐view scholars have mainly examined two resource allocation approaches for competitive advantage in multiunit firms: resource sharing and resource redeployment. These approaches emphasize allocative efficiency—the optimal allocation of resources to maximize their current value. In technology‐intensive industries,
Vivek Tandon, Anand Nandkumar, Ronak Mogra, Kannan Srikanth   +3 more
wiley   +1 more source

Leveraging the potential of social media: Unveiling the influence of customer-generated photos on customer behavior. [PDF]

PLoS One
Safeer AA, Abrar M, Zhou Y.
europepmc   +1 more source

A Review of Research on Persuasive Communication: Studies with Elementary School Children

, 1996
Hiromi Fukada, KOHTARO HARADA, ITSUHIRO KIMURA, Yuji Tsubota, HUEY JOU YUH   +4 more
openalex   +2 more sources

Activism risk and corporate self‐regulation: Investigating how anti‐SLAPP laws impact firms' institutional corporate social performance

Strategic Management Journal, EarlyView.
Abstract Research Summary This research investigates how firms attempt to preempt activism before it mobilizes into an active threat. Employing a difference‐in‐differences design, we examine the quasi‐exogenous enactments of laws that prevent Strategic Lawsuits Against Public Participation (anti‐SLAPP laws) in the United States.
Zhiyan Wu, Garry Bruton, Ryan Krause
wiley   +1 more source