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On resistance to persuasive communications.
The Journal of Abnormal and Social Psychology, 1964L, FESTINGER, N, MACCOBY
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1997
We noted in the previous chapter that the longest research tradition in the study of attitude change has been to regard it as a form of information processing that is being subjected to persuasive communication. For consumer behaviour the most obvious kind of persuasive communication comes in the form of advertising, whose primary aim is to persuade ...
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We noted in the previous chapter that the longest research tradition in the study of attitude change has been to regard it as a form of information processing that is being subjected to persuasive communication. For consumer behaviour the most obvious kind of persuasive communication comes in the form of advertising, whose primary aim is to persuade ...
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1980
One of the major problems of the medical field is to find ways of persuading clients to follow instructions which will hopefully ameliorate or prevent deficiencies in health. Psychologists have conducted studies into persuasive communication and discern generally that the source, the message, the context, and the recipient are the major factors that ...
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One of the major problems of the medical field is to find ways of persuading clients to follow instructions which will hopefully ameliorate or prevent deficiencies in health. Psychologists have conducted studies into persuasive communication and discern generally that the source, the message, the context, and the recipient are the major factors that ...
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Persuasiveness of eWOM Communications
2017Consumers use eWOM as one of the most important information sources to make buying decisions (Tsao and Hsieh 2015). Persuasiveness of eWOM communications is linked with the credibility and helpfulness of the content. Studies show that eWOM is perceived as more credible and relevant to customers than market created sources of information on the Internet
Elvira Ismagilova +3 more
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Road pricing acceptability and persuasive communication effectiveness
Transport Policy, 2022Hsu-Sheng Hsieh
exaly