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Online Persuasive Communication
2023The information flows available in the online world generate changes in consumer behavior. Therefore, it is essential to investigate how brands have adapted, creating a communication strategy that would make them reach their audience more assertively.
Marco Lamas, Alexandra Coelho
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1976
Persuasion is inseparable from communication in that it implies that someone does something in the environment of another person, even if only to produce sound waves, that these changes are somehow registered or perceived by that person, that the psychological processes thus set up influence other psychological processes, and that the individual in ...
Fred Emery, Merrelyn Emery
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Persuasion is inseparable from communication in that it implies that someone does something in the environment of another person, even if only to produce sound waves, that these changes are somehow registered or perceived by that person, that the psychological processes thus set up influence other psychological processes, and that the individual in ...
Fred Emery, Merrelyn Emery
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2015
Der Band Communication and Persuasion dokumentiert zentrale Befunde von Studien, die in den 1940er und 1950er Jahren im Rahmen des Yale Communication and Attitude Change Program von einer Forschergruppe um Carl Iver Hovland durchgefuhrt wurden. Auf Basis rigoroser Experimentalforschung in Laborbedingungen entfalten die Autoren eine Ubersicht uber ...
Nikolaus Jackob, Christine Hueß
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Der Band Communication and Persuasion dokumentiert zentrale Befunde von Studien, die in den 1940er und 1950er Jahren im Rahmen des Yale Communication and Attitude Change Program von einer Forschergruppe um Carl Iver Hovland durchgefuhrt wurden. Auf Basis rigoroser Experimentalforschung in Laborbedingungen entfalten die Autoren eine Ubersicht uber ...
Nikolaus Jackob, Christine Hueß
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Persuasive Political Communication
2017Being able to communicate your message is key in political social work. Here we focus on best practices of persuasive political communication, including tailoring messages and communications to your audience. This chapter includes overall communication skills, such as framing, strategic use of language, and importance of being clear about your “ask ...
Shannon R. Lane, Suzanne Pritzker
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Persuasive communication: Marketing health promotion
Nursing Outlook, 1997How can nurses become more effective health educators? The message-learning approach to persuasive communication provides useful strategies for direct patient education and, when integrated with other teaching techniques, helps health educators promote change in the health behavior of their patients.
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Persuasive communication strategies for hospitals
Health Care Management Review, 1984Stringent rules apply to the kinds of things hospitals can say about themselves and their services, over and above the ethics that apply to all advertising. Yet it seems clear from the levels of interest in advertising among hospitals and the growth in the use of this marketing technique in recent years that persuasion strategies will become more ...
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Changing attitudes through persuasive communication
Nursing Standard, 1999Nurses are uniquely placed to provide effective health education with the aim of promoting attitude and behavioural change. This article explores the literature relating to attitude formation, attitude change and the nature of persuasive communication, and identifies specific strategies that will be useful to all nurses.
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