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Persuasive communication aimed at achieving wildlife-disease management goals: Persuasive Communication

2014
(Uploaded by Plazi for the Bat Literature Project) Achieving an adequate hunter harvest of game animals that meets wildlife-disease management objectives is a challenge if hunters perceive too few animals relative to expectations. Persuasive communication is a strategy commonly used to influence human perceptions, attitudes, and behaviors in public ...
Triezenberg, Heather A.   +3 more
openaire   +1 more source

Persuasion by Communication

1980
One of the major problems of the medical field is to find ways of persuading clients to follow instructions which will hopefully ameliorate or prevent deficiencies in health. Psychologists have conducted studies into persuasive communication and discern generally that the source, the message, the context, and the recipient are the major factors that ...
openaire   +1 more source

Persuasiveness of eWOM Communications

2017
Consumers use eWOM as one of the most important information sources to make buying decisions (Tsao and Hsieh 2015). Persuasiveness of eWOM communications is linked with the credibility and helpfulness of the content. Studies show that eWOM is perceived as more credible and relevant to customers than market created sources of information on the Internet
Elvira Ismagilova   +3 more
openaire   +1 more source

Communication and Persuasion

1997
We noted in the previous chapter that the longest research tradition in the study of attitude change has been to regard it as a form of information processing that is being subjected to persuasive communication. For consumer behaviour the most obvious kind of persuasive communication comes in the form of advertising, whose primary aim is to persuade ...
openaire   +1 more source

Communication and persuasion

Educational Technology Research and Development, 1954
openaire   +2 more sources

Sustainable packaged food and beverage consumption transition in Indonesia: Persuasive communication to affect consumer behavior

Resources, Conservation and Recycling, 2020
Ming-Lang Tseng   +2 more
exaly  

Communications—Persuasion

Public Relations Review, 1977
openaire   +1 more source

Persuasive communication

Journal of Communication Disorders, 1969
openaire   +1 more source

Communication and Persuasion

1986
Richard E. Petty, John T. Cacioppo
openaire   +1 more source

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