Results 81 to 90 of about 3,160,912 (326)
Teoria e Prática em Administração, 2015 The aim of this study was to identify the relationship between persuasive communication and consumer engagement with sustainability. A experiment was conducted to measure the relationship between persuasive communication and environmental concerns and ...
Nascimento, Ernandes Rodrigues do +2 more
doaj
PICTORICAL WARNING PADA KEMASAN ROKOK: KOMUNIKASI PERSUASIF DALAM KAMPANYE KESEHATAN
Informasi, 2016 Smoking has became the serious problem which always to be the classical dynamic of health communication’s field. Through health campaign by using pictorical warning in cigarette packs, Indonesian Government has priority to reduce the number of smokers
Sherly Hindra Negoro
doaj +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Firms increasingly disclose their climate action strategies through voluntary initiatives, yet concerns persist about the substantive impact of such disclosures. This study investigates how internal resources interact with organizational facades—symbolic mechanisms designed to reinforce legitimacy to stakeholders—in shaping corporate climate ...
David Tobón‐Orozco +2 more
wiley +1 more source
Royal Society Open ScienceStories have been shown to be engaging and aid the comprehension and retention of information. However, the persuasive power of storytelling is well-recognized. Is this an inherent property?
Alexandra L. J. Freeman +3 more
doaj +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Institutional entrepreneurs abound in sustainability. Although the hybridity and balance of economic, social, and environmental goals have received scholarly attention, we still know little about how these institutional entrepreneurs approach the new norm where business organizations favor social and environmental sustainability over economic ...
Tina Sendlhofer, Arno Kourula
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Growing health and environmental concerns associated with traditional meat production and consumption drive the commercialization of sustainable meats (SMs) as a viable alternative. The greatest challenge to feed the growing population can be addressed with SMs that are produced, consumed, and disposed of in a manner that protects our ...
Munish Saini +4 more
wiley +1 more source
Communication Strategies in Hospitality: A Study on Michelin Green Star Sustainable Restaurants
Business Strategy and the Environment, EarlyView.ABSTRACT This research examines the sustainability communication strategies employed by Michelin Green Star award‐winning restaurants. The present study utilised qualitative content analysis of textual data from Michelin Guide descriptions for 182 restaurants, thereby highlighting six core communication themes: sustainable technologies, diversified ...
Mirko Olivieri +2 more
wiley +1 more source
Persuasive communication aimed at achieving wildlife‐disease management goals
Wildlife Society Bulletin, 2014 Achieving an adequate hunter harvest of game animals that meets wildlife‐disease management objectives is a challenge if hunters perceive too few animals relative to expectations.
Heather A. Triezenberg +3 more
doaj +1 more source
Journal of Consumer Behaviour, EarlyView.ABSTRACT This article aims to analyze the impact of attention drivers associated with food bottom‐up processes (virtue, vice, and binary choices) on physiological measures (fixation count and fixation duration) of psychological constructs (attention allocation and cognitive processing) of visual attention.
Wagner Junior Ladeira +7 more
wiley +1 more source
, 2017 Consumer acceptance of new food technology, like genetically modified food, is essential for the product’s success. Consumers have been skeptical toward the technology of genetically modified food due to lack of knowledge by the public, negative ...
Taylor K. Ruth, Joy N. Rumble
semanticscholar +1 more source