Results 61 to 70 of about 417,892 (210)

PARTICULARITIES OF MODERN PHARMACEUTICAL PROMOTION

Sovremennye Issledovaniâ Socialʹnyh Problem, 2014
Pharmaceutical products market is one of the most saturated consumers’ markets. Characteristic features of it are: high competition, fierce struggle for the customer, specific technologies of promotion.
Юрий Владимирович Тарасов
doaj   +1 more source

Market and Pharmaceutical Marketing

Global Journal of Pharmacy & Pharmaceutical Sciences, 2023
Rehan Haider, Asghar Mehdi
openaire   +1 more source

Pharmaceutical Marketing in the Sanitary-Veterinary Sector [PDF]

The paper discusses the particular problems marketing practice encounters in the pharmaceutical sector, investigating some of their underlying causes. The span of the pharmaceutical sector is then restricted to veterinary pharmaceutical marketing, as a ...
Mihaela Cornelia Prejmerean, Simona Vasilache   +1 more
core  

The Value of Failures in Pharmaceutical R&D [PDF]

, 2012
We build a cumulative innovation model in which both success and failure provide valuable information for future research. To test this learning mechanism, we use a dataset covering outcomes of world-wide R&D projects in the pharmaceutical industry, and ...
Chiou, Jing-Yuan, Magazzini, Laura, Pammolli, Fabio, Riccaboni, Massimo   +3 more
core  

US market entry by Spanish pharmaceutical firms [PDF]

This work explores the factors that spur firms’ propensity to enter in international markets. Among the whole population of Spanish firms active in the pharmaceutical sector (over the period 1995-2004), we identify those firms that have entered the US ...
Ester Martínez-Ros, Fabrizio Cesaroni, Marco S. Giarratana   +2 more
core  

Pricing strategy research in the dual-channel pharmaceutical supply chain considering service

Frontiers in Public Health
In the context of developing a new era, the pharmaceutical supply chain market has gradually transformed from a seller’s market to a buyer’s market. The closer the consumers are, the greater the market pricing power, so the pharmaceutical market power of
Qian Lu, Qian Lu, Qian Lu, Qing Liu, Qing Liu, Yong Wang, Yong Wang, Mingke Guan, Mingke Guan, Zhigang Zhou, Yajun Wu, Jiamin Zhang   +11 more
doaj   +1 more source

Drug complexes: Perspective from Academic Research and Pharmaceutical Market. [PDF]

Pharm Res, 2023
Munnangi SR, Youssef AAA, Narala N, Lakkala P, Narala S, Vemula SK, Repka M.   +6 more
europepmc   +1 more source

Ex-post assessment of merger effects: the case of Pfizer and Pharmacia (2003) [PDF]

The paper studies the effects of the Pfizer and Pharmacia (2003) merger on competition in the Swiss pharmaceutical market and compares the assessment of the Swiss Competition Commission (COMCO) with the post-merger market developments.
Beschorner, Patrick, Hüschelrath, Kai, Leheyda, Nina   +2 more
core  

Global Competitiveness in Pharmaceuticals: A European Perspective [PDF]

, 2000
The report examines the competitive position of the European pharmaceutical companies and industries, and compares them with the pharmaceutical companies and industries in other parts of the world, particularly the US.
Gambardella, Alfonso, Orsenigo, Luigi, Pammolli, Fabio   +2 more
core  

Analysis of Russian pharmaceutical specialists labor market for 2019–2022

Фармация и фармакология (Пятигорск)
The higher education system is becoming more and more competitive every year. It faces ambitious tasks of training highly qualified personnel and ensuring technological sovereignty.
D. V. Kurkin, Yu. S. Knyazeva, O. V. Ivanova, Yu. A. Kolosov, Yu. V. Gorbunova, D. A. Bakulin, I. S. Krysanov, D. L. Klabukova, M. A. Javakhyan, V. I. Zvereva, N. A. Lycheva, V. N. Shoich, V. V. Neyolova, E. V. Pavlova, E. I. Morkovin, E. A. Kalashnikova, A. B. Bosenko, D. Z. Zyazikova, R. E. Musaev, A. G. Gadzhiev, B. M. Gabrielyan, A. A. Agamirova, V. I. Petrov   +22 more
doaj   +1 more source