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Place brand equity: a model for establishing the effectiveness of place brands
Journal of Place Management and Development, 2012PurposePlaces in competition for inward investment increasingly apply place brands to address their target groups, often being unable to adequately establish the effectiveness of this approach. Based on theoretically derived components and structures an empirically validated model – the investor‐based place brand equity model (IPE) – is presented ...
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The importance of places and place branding
2013In the analytical part of this study, we highlight that, despite globalisation and growing uniformity, there is still an important role for place itself in the location decisions of economic players. Part III of this volume deals with this. Even though city-regions across the world have become better and more tightly connected with each other, and ...
Kovács, Z., Musterd, S.
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From brand equity to place brand equity and from there to the place brand
Place Branding and Public Diplomacy, 2014Magdalena Florek, Mihalis Kavaratzis
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Place Branding and Culture: ‘The Reciprocal Relationship between Culture and Place Branding’
2015The identity of cities and regions is a concern of many who reflect the spatial consequences of globalization, global values, global mobility and global consumption patterns (Kunzmann, 2004). In this chapter, we review the state of knowledge about arts and culture as the main element of a place’s image and highlight tools used by urban planners and ...
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Place Brands and Brand-place Associations: The Role of ‘Place’ in International Marketing
2011Nicolas Papadopoulos +3 more
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Place Branding and Cooperation: Can a Network of Places be a Brand?
Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context.openaire +1 more source
Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context.
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