Results 101 to 110 of about 3,733,913 (292)

Place Branding and Local Development

Fuori Luogo, 2022
Paola de Salvo, Marco Pizzi, Pablo Gómez Iniesta, Juan Luis Manfredi-Sánchez   +3 more
doaj   +1 more source

Place brand building in Baku : Place branding

, 2017
Purpose    The aim of this study is to explore if there is a gap between brand identity and brand image in the city of Baku. Background Having a strong city brand based on the positive perceptions from both internal and external stakeholders’ point of view is very important in today’s world of globalization when cities have to constantly compete for ...
openaire   +1 more source

Unravelling the link between actors’ roles in place branding processes and brand citizenship behaviour [Elektronisk resurs]

Both scholars and practitioners agree that stakeholder participation in place branding processes is important for enhancing their support, often referred to as Brand Citizenship Behaviour (BCB). Stakeholder participation can be varied and is often linked
Ripoll González, Laura,, Kristianstad University., Källström, Lisa,   +2 more
core   +1 more source

Branding Sami tourism : Practices of indigenous participation and place-making

, 2019
Sami tourism, as with other forms of indigenous tourism, may be described as a double-edged sword. While it may increase commercial opportunities and economic benefits, it may also re-colonize indigenous people.
Heldt Cassel, Susanna,
core   +1 more source

Determinants of Knowledge and Usage of Generative Artificial Intelligence in Agricultural Extension: Evidence From Tennessee Extension Personnel

Agribusiness, EarlyView.
ABSTRACT This paper examines the determinants of generative AI (GenAI) knowledge and usage among agricultural extension professionals. Drawing on survey data from agricultural extension personnel in Tennessee, we employ regression analyses and latent Dirichlet allocation (LDA) for topic modeling of open‐ended responses to study the knowledge and usage ...
Abdelaziz Lawani, Jason de Koff, James Muriuki, Anna‐Liisa Ihuhwa   +3 more
wiley   +1 more source

A Nordic perspective on supranational place branding

, 2019
The chapter concerns the supranational place branding by the Nordic countries. Earlier studies highlighlight the obstacles in supranational place branding initatives and the challanges for involved stakeholders’ to agree as geographical size and ...
Eksell, Jörgen,, Fjällhed, Alicia
core  

Farmers’ Protests in Germany: Media Coverage and Types of Bias

Agribusiness, EarlyView.
ABSTRACT The German farmers’ protests of 2024 sparked widespread media coverage and public debate. Yet, media coverage was not always positive, reflecting the media's attention‐seeking and selective focus. Occurrences of farmers blocking media outlets reflected distrust in how their concerns were portrayed.
Felix Schlichte, Doris Läpple
wiley   +1 more source

Does a Specialized Niche Market Vegetable Processor Enjoy Bargaining Power?

Agribusiness, EarlyView.
ABSTRACT Agribusiness companies may achieve competitive advantage through specialization within niche markets. One such niche is the fresh‐cut fruit and vegetable market, which has been steadily growing in Germany. This study examines whether the specialization of a German fresh‐cut producer grants it with market power within this niche market.
Nikolas Bublik, Franziska Mittag, Laura Hellstern, Sebastian Hess   +3 more
wiley   +1 more source

Co-creating and managing resident-place relationships in place marketing and branding: a place brand equity approach

European Journal of Marketing
Purpose Successful place marketing and branding necessitate a solid understanding of how residents evaluate and relate to their living environments. Using a place brand equity perspective, this study aims to provide new insights into how the perception of valuable place aspects affects residents’ attachment with
Leicht, Thomas, Kavaratzis, Mihalis, Giovanardi, Massimo, Darler, William   +3 more
openaire   +2 more sources

Food festivals and place branding: local community's perceptions of Treviso as "the city of tiramisù"

, 2023
reservedFood is certainly one of the main characterizing elements of the Italian identity and tiramisù is definitely one of the strongest representatives.
DURIGON, CHIARA
core