Results 261 to 270 of about 3,733,941 (292)

The dynamics of place brands: An identity-based approach to place branding theory

Marketing Theory, 2013
Mihalis Kavaratzis, Mary Jo Hatch
exaly  

Let them do the work: a participatory place branding approach

Journal of Place Management and Development, 2014
Sebastian Zenker
exaly  

What’s in a Brand? Place Branding and Migration in Smart Cities

2023
Ricardo Matheus, Naveen Naval, Nina Rizun, Charalampos Alexopoulos, Raphael Gouvêa da Silva, Guilherme Wiedenhöft, Stuti Saxena   +6 more
openaire   +1 more source

The four Rs of place branding

Journal of Marketing Management, 2011
Robert Aitken
exaly  

Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors

Tourism Management, 2017
Sibylle Petersen, Sebastian Zenker, Erik Braun   +2 more
exaly  

From “necessary evil” to necessity: stakeholders' involvement in place branding

Journal of Place Management and Development, 2012
Mihalis Kavaratzis
exaly  

Reframing place promotion, place marketing, and place branding -

Cities, 2018
Kees Terlouw, Martin Boisen, Oscar Couwenberg   +2 more
exaly  

Place branding

Dominic Medway, Gary Warnaby
openaire   +1 more source

Branding Places

2020
openaire   +1 more source

The Brand Of A Place / Branding the place

2012
Dinçer, Demet, Ovacık, Duygu
openaire   +1 more source