Results 111 to 120 of about 3,733,941 (292)

Place brand building in Baku : Place branding

, 2017
Purpose    The aim of this study is to explore if there is a gap between brand identity and brand image in the city of Baku. Background Having a strong city brand based on the positive perceptions from both internal and external stakeholders’ point of view is very important in today’s world of globalization when cities have to constantly compete for ...
openaire   +1 more source

Unravelling the link between actors’ roles in place branding processes and brand citizenship behaviour [Elektronisk resurs]

Both scholars and practitioners agree that stakeholder participation in place branding processes is important for enhancing their support, often referred to as Brand Citizenship Behaviour (BCB). Stakeholder participation can be varied and is often linked
Ripoll González, Laura,, Kristianstad University., Källström, Lisa,   +2 more
core   +1 more source

Branding Sami tourism : Practices of indigenous participation and place-making

, 2019
Sami tourism, as with other forms of indigenous tourism, may be described as a double-edged sword. While it may increase commercial opportunities and economic benefits, it may also re-colonize indigenous people.
Heldt Cassel, Susanna,
core   +1 more source

Effects of Environmental and Health Information on Willingness to Pay for Local and Organic Foods in Taiwan

Agribusiness, EarlyView.
ABSTRACT Using a lab‐in‐the‐field experiment, we investigate how providing information about food miles and pesticide residue influences willingness to pay (WTP) for potatoes among 407 shoppers in Taiwan, split between a supermarket and a farmers market.
Chiu‐Lin Huang, Edward C. Jaenicke, Martina Vecchi, Sheng‐Jang Sheu   +3 more
wiley   +1 more source

A Nordic perspective on supranational place branding

, 2019
The chapter concerns the supranational place branding by the Nordic countries. Earlier studies highlighlight the obstacles in supranational place branding initatives and the challanges for involved stakeholders’ to agree as geographical size and ...
Eksell, Jörgen,, Fjällhed, Alicia
core  

From Spectral Maps to Biomedical Evidence: A Minimum Evidentiary Framework for Label‐Free Raman Imaging (Reply to Letter‐to‐the‐Editor)

Advanced Science, EarlyView.
Jiaxin Li, Xiaoyu Zhao, Jun Yu
wiley   +1 more source

Access to Finance and Innovation in the Canadian Food Processing

Agribusiness, EarlyView.
ABSTRACT Innovation is a presumed channel through which finance affects productivity, yet there is limited research testing the relationship between finance and innovation in the food manufacturing sector. The purpose of the paper is to explore the determinants (e.g., financing, R&D, firm size, expenditure on innovation) of the adoption of innovation ...
Getu Hailu, Deepananda Herath
wiley   +1 more source

Food Tastes in the United States: Convergence or Divergence?

Agribusiness, EarlyView.
ABSTRACT This study investigates how food consumption tastes have changed in recent decades across the United States. Using NielsenIQ data for over 77 million transactions, there is evidence of divergence in food tastes across regions from 2007 to 2016 and across households of different income, education, and race/ethnicity groups.
Michael DeDad
wiley   +1 more source

Co-creating and managing resident-place relationships in place marketing and branding: a place brand equity approach

European Journal of Marketing
Purpose Successful place marketing and branding necessitate a solid understanding of how residents evaluate and relate to their living environments. Using a place brand equity perspective, this study aims to provide new insights into how the perception of valuable place aspects affects residents’ attachment with
Leicht, Thomas, Kavaratzis, Mihalis, Giovanardi, Massimo, Darler, William   +3 more
openaire   +2 more sources

Food festivals and place branding: local community's perceptions of Treviso as "the city of tiramisù"

, 2023
reservedFood is certainly one of the main characterizing elements of the Italian identity and tiramisù is definitely one of the strongest representatives.
DURIGON, CHIARA
core