Results 281 to 290 of about 3,733,913 (292)

Place Branding and Selling Place

2009
openaire   +1 more source

The selective nature of place branding and the layering of spatial identities

Journal of Place Management and Development, 2011
Kees Terlouw, Martin Boisen, Bouke van Gorp   +2 more
exaly  

Authenticity and Place Branding:

2010
Ooi, Can-Seng, Stöber, Birgit
openaire   +2 more sources

Bridging the gap between culture, identity and image: a structurationist conceptualization of place brands and place branding

Journal of Product and Brand Management, 2019
Mihalis Kavaratzis, Giuseppe Pedeliento   +1 more
exaly  

Place Branding: A Systematic Literature Review and Future Research Agenda

Journal of Travel Research
Haroon Iqbal Maseeh, Swapnarag Swain, Charles Jebarajakirthy   +2 more
exaly  

Institutionalized place branding strategy, interfirm trust, and place branding performance: Evidence from China

Journal of Business Research, 2017
exaly  

A Time and Place for Brand Names

Archives of Ophthalmology, 2010
openaire   +2 more sources

Place branding vs branding

openaire   +1 more source

Branding the Sense of Place

2023
openaire   +1 more source

Place branding in the eyes of the place stakeholders – paradoxes in the perceptions of the meaning and scope of place branding

Journal of Place Management and Development
exaly