Results 11 to 20 of about 3,733,913 (292)
The role of advertising design in nation branding
Journal of Architecture, Art & Humanistic Science, 2019 This paper aims at summarizing the concept of nation branding and the elements that consists of. The research aims at finding the importance of nation branding, as it became a popular phenomenon that used by countries to attract attention of the tourists,
Sara Mohammed Mamdouh +2 more
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Place Branding in the Age of the New Normal:
Maketingu Janaru, 2021 Currently, rural areas have structural problems. Place branding, which leverages the nonresident population, is attracting attention as a solution to these problems. However, the COVID-19 pandemic has prevented this policy from being implemented. In this
Tetsu Kobayashi
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‘Damn, Norway’. Place Branding as a Function of Local Campaigns and Global Actors
Fuori Luogo, 2022 Social media platforms are believed to offer new opportunities for place branding practitioners, but also change who participates in the process. This paper investigates the role of global networks in shaping the image of a place, focusing on foreign ...
Jessica Yarin Robinson
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Discovering Real-time Digital Inclusive Storytelling for Enhancing Place Branding Experience [PDF]
African Journal of Hospitality, Tourism and LeisurePlace branding and digital storytelling (DST) are a relatively new area of inquiry in the academic literature, and the role of digital stories in place branding literature is limited.
Gourav ROY, Amrita CHAKRABORTY
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Fuori Luogo, 2022 Place Branding is a theoretical, economic and public policies that needed many years to be gradually acknowledged and told apart by Place Marketing. The academics that dealt with the production and distribution of the places’ image, as matter of fact ...
Paola De Salvo, Marco Pizzi
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Place Branding: The Need for an Evaluative Framework [PDF]
This research investigation is focused on place branding. The popularity of location branding has grown significantly recently. Attributes such as the possibility to inform the world about the place, differentiate it, update its outdated image, promote ...
Ruzinskaite, Jolanta
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Fuori Luogo, 2022 The relationship between food and identity is long-standing, and it has been proficiently studies by social scientists in a variety of fields and disciplines.
Giovanni Daniele Starita
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Jurisma: Jurnal Riset Bisnis & Manajemen, 2019 Tujuan dari penelitian ini adalah gambaran pelaksanaan promosi, gambaran place branding, gambaran repurchase intention, pengaruh secara simultan dan parsial promosi dan place branding terhadap repurchase intention wisata kuliner bagi wisatawan domestik
Henny Utarsih
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Scale transformation of place brands: a visual study of Xinhepu, Guangzhou
Humanities & Social Sciences Communications, 2023 Place branding has become a popular strategy to promote place visibility and place image communication and gains attention in the field of city planning, geography, and place management.
Jiayin Zhang +3 more
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The role of place branding in promoting social capital in urban areas (case study: Ahvaz, Iran)
Frontiers in Built Environment, 2022 The aim of this study is to investigate the impact of neighborhood branding in increasing its social capital. The issue of social capital at the neighborhood scale is one of the most important components of quality and for achieving various aspects of ...
Mansour Ramezi +4 more
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