Results 131 to 140 of about 201,149 (355)
Price Transmission During Promotions: A Case Study of Spanish Milk Brands
Agribusiness, EarlyView.ABSTRACT Price promotion is the marketing tool typically used by retail brands to boost sales and gain market share. In this paper, we intend to investigate the price transmission mechanism among competitive brands in Spain when price reductions that are associated with price promotions take place.
Yasmine Bedoui +2 more
wiley +1 more source
From Place-Branding to Community-Branding: A Collaborative Decision-Making Process for Cultural Heritage Enhancement [PDF]
, 2020 Gaia Daldanise
openalex +1 more source
Brand positioning of Kota Bharu as Islamic city / Hasnina Hassan, Ghazali Ahmad and Roslizawati Che Aziz [PDF]
, 2017 Over the last 30 years, place marketing has become an increasingly mutual strategy for entrepreneurial cities, regions and countries seeking to gain advantage in a competitive environment. Competition between places is global.
Ahmad, Ghazali +2 more
core
Agribusiness, EarlyView.ABSTRACT The Cordillera Administrative Region in the Philippines is home to terraced rice embedded in centuries of cultural heritage. However, weak market incentives threaten sustained production, jeopardizing indigenous communities' cultural heritage and the in situ biodiversity of rice genetic resources.
Kofi Britwum, Matty Demont
wiley +1 more source
Place Branding – Geographical Approach. Case Study: Waterloo
Amfiteatru Economic, 2016 This study represents an exploratory analysis of the evolution of the place branding concept, with an important focus on the geographical perspective. How has this notion, a newcomer into the geographers' analysis, changed over time and what role does it
Marius-Cristian Neacşu +2 more
doaj
Agribusiness, EarlyView.ABSTRACT Using a lab‐in‐the‐field experiment, we investigate how providing information about food miles and pesticide residue influences willingness to pay (WTP) for potatoes among 407 shoppers in Taiwan, split between a supermarket and a farmers market.
Chiu‐Lin Huang +3 more
wiley +1 more source
Songs As Branding Platforms? A Historical Analysis of People, Places, and Products in Pop Music Lyrics [PDF]
, 2014 Storm Gloor
openalex +1 more source
A few notes on place branding and social aesthetics [PDF]
, 2014 Places may also be brands, but the brand concept implies something paradoxical. It allows us a simple and direct reference to a given reality, or fiction, we may want to commonly circumscribe; yet, frequently we may not be fully aware of what, if ...
Azevedo, Diogo
core
Agribusiness, EarlyView.ABSTRACT The cocoa‐chocolate value chain faces significant environmental and social challenges, driving firms to adopt sustainability strategies ranging from individual practices to third‐party certifications. This study investigates the factors associated with these strategies by analyzing 304 cocoa‐chocolate companies using firm‐level data from the ...
Stella Marschner +3 more
wiley +1 more source
SystemsIn the evolving discourse of affective urbanism, emotions are increasingly recognized as fundamental, systemic drivers shaping the social, perceptual, and symbolic dimensions of urban space. Meanwhile, advances in visual technologies and media aesthetics
Hong Zhang, Jie Wei, Cheryl Zhenyu Qian
doaj +1 more source