Results 51 to 60 of about 3,733,913 (292)

Place Branding as Efficient Management Tool for Local Government

Transylvanian Review of Administrative Sciences, 2013
The economic liberalism, globalization and more recently the economic crisis are general phenomena leading to changes of territorial management practices.
Rodica PETREA, Dănuț PETREA, Paul Emil OLĂU, Luminița FILIMON   +3 more
doaj   +2 more sources

Santa Claus, place branding and competition

Fennia: International Journal of Geography, 2008
Santa Claus has been described as the world’s strongest brand. Although Santa Claus has been examined in the context of product and retail branding, the Santa mythology has been little discussed with respect to place branding.
C. Michael Hall
doaj  

‘All for One, One for All’: communicative processes of co-creation of place brands through inclusive and horizontal stakeholder collaborative networks

Communication & Society (Formerly Comunicación y Sociedad), 2018
This paper examines stakeholder communication and interaction dynamics in place branding processes in order to inform alternative participatory place branding models.
Laura Ripoll-González, Libby Lester
doaj   +1 more source

Sustainable and Green City Brand. An Exploratory Review

Management Letters/Cuadernos de Gestión, 2023
Although city branding is not new, the importance of sustainability and environmental demands is placing an enormous challenge in city/place branding activities.
António Carrizo Moreira, Cristiana Rêga Pereira, Margarida Fernandes Lopes, Raquel Arêde Rodrigues Calisto, Vera Teixeira Vale   +4 more
doaj   +1 more source

Palatable‐Food–Driven Top‐Down Circuit Inhibits PVNCRF Activity to Mitigate Stress Via Peri‐PVNCRFR1 Neurons

Advanced Science, EarlyView.
Palatable food alleviates stress and prevents anxiety. This study uncovers a dedicated neural pathway: dopamine release in the PFC activates D1R neurons, whose projections to the peri‐PVN engage a population of anxiolytic CRFR1 neurons. These neurons then inhibit stress‐induced hyperactivity of PVNCRF neurons, providing a circuit‐level explanation for ...
Yuchuan Hong, Shirui Jun, Tianjiao Deng, Gaojie Shao, Dan Liu, Yi Sun, Yan Chen, Qian Xiao, Jie Shao, Sheng Wang, Tianwen Huang, Fan Yang, Jie Tu   +12 more
wiley   +1 more source

Electrically Tunable Piezotronic Transistor by Coupling Interface Polar Symmetry and Strain Gradient

Advanced Science, EarlyView.
A macroscale tip‐induced strain gradient generates bulk piezo‐charges in GaN, enabling bias‐controlled shielding and selective Schottky barrier modulation. This strain‐gradient piezotronic transistor exhibits electrically switchable high‐ and low‐sensitivity states, providing ultrahigh strain sensitivity and wide tunability for adaptive mechanical ...
Gongwei Hu, Xiaoming Dong, Yihan Zhang, Yong Chao, Menglu Li, Min Liu, Liqing Pan, Lijie Li, Wei Huang, Fobao Huang   +9 more
wiley   +1 more source

Strategies for branding the city of Gaborone as a tourist destination. [PDF]

African Journal of Hospitality, Tourism and Leisure, 2018
City branding is a 21st century phenomenon that has been enthusiastically embraced by cities in high income countries. In emerging markets or developing countries city branding has not received much enthusiasm for arguably varying reasons.
Mr L Sigwele, Prof JJ Prinsloo, Prof TG Pelser   +2 more
doaj  

Absorption of Broadband Low‐Frequency Sound Beyond the Thermodynamics Limit: An Acoustic Resonator With Magnetic Bearing

Advanced Science, EarlyView.
This work presents a magnetic‐bearing acoustic resonator that overcomes the thermodynamics limit of sound absorption. By introducing tunable negative stiffness, it achieves broadband low‐frequency absorption within a compact cavity, far exceeding the performance achievable by classic mass‐tuned designs.
Ying Hu, Zhe Zhang, Bohua Huang, Xue Han, Hallam Bastin Kilcoyne, Lixi Huang   +5 more
wiley   +1 more source

Disaster Branding: The Diversionary Role of (St)architects in the Aftermath of Italian Disasters

International Journal of Disaster Risk Science
This article discusses the emerging practice of disaster branding, herein intended as a specific form of place branding associated with post-disaster reconstruction.
Sara Bonati, Monia Del Pinto, Giuseppe Forino   +2 more
doaj   +1 more source

Geographies of affect: In search of the emotional dimension of place branding

Communication & Society (Formerly Comunicación y Sociedad), 2018
Emotion is becoming one of the most important assets for the development of a strategy of place branding, with the primary aim of projecting competitive spatial identities through the use of brands.
Joan Nogué, Jordi de San-Eugenio-Vela
doaj   +1 more source