Results 271 to 280 of about 3,733,941 (292)

Place as Brand

2020
openaire   +1 more source

My city – my brand: the different roles of residents in place branding

Journal of Place Management and Development, 2013
Mihalis Kavaratzis, Sebastian Zenker, Erik Braun   +2 more
exaly  

Decentralised place branding through multiple authors and narratives: the collective branding of a small town in Sweden

Journal of Marketing Management, 2022
exaly  

Place, Organization, Democracy: Three Strategies For Municipal Branding

Public Management Review, 2015
hilde Bjørnå, Arild Wæraas
exaly  

Building, Managing and Promoting Place Brands

Finanza, marketing e produzione : rivista di economia d'impresa dell'Università Bocconi : XXXI, 4, 2012, 2012
BONETTI, Enrico, MASIELLO, Barbara
openaire   +2 more sources

Confused branding? An exploratory study of place branding practices among place management professionals

Cities, 2017
J Andres Coca-Stefaniak, Alastair M. Morrison   +1 more
exaly  

The Influence of Stakeholder Involvement on The Effectiveness of Place Branding

Public Management Review, 2012
Erik-Hans Klijn, Jasper Eshuis, Erik Braun   +2 more
exaly  

Place Branding in its Place

2020
openaire   +1 more source

When place brand and place logo matches: VRIO applied to place branding

Place Branding and Public Diplomacy
Fabiana Gondim Mariutti, Vivian Iara Strehlau, John James Loomis, Eliana Herrero   +3 more
openaire   +1 more source

Place Branding: The State of the Art

Annals of the American Academy of Political and Social Science, 2008
Peter van Ham
exaly