Results 11 to 20 of about 198,363 (288)
The role of advertising design in nation branding
Journal of Architecture, Art & Humanistic Science, 2019 This paper aims at summarizing the concept of nation branding and the elements that consists of. The research aims at finding the importance of nation branding, as it became a popular phenomenon that used by countries to attract attention of the tourists,
Sara Mohammed Mamdouh +2 more
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Fuori Luogo, 2022 Place Branding is a theoretical, economic and public policies that needed many years to be gradually acknowledged and told apart by Place Marketing. The academics that dealt with the production and distribution of the places’ image, as matter of fact ...
Paola De Salvo, Marco Pizzi
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Thinking culturally about place [PDF]
, 2007 This paper explains the bases for an alternative approach to place branding and marketing, based on the disciplines of Cultural Mapping and Cultural Planning.
Bianchini, F, Ghilardi, L
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Discovering Real-time Digital Inclusive Storytelling for Enhancing Place Branding Experience [PDF]
African Journal of Hospitality, Tourism and LeisurePlace branding and digital storytelling (DST) are a relatively new area of inquiry in the academic literature, and the role of digital stories in place branding literature is limited.
Gourav ROY, Amrita CHAKRABORTY
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Fuori Luogo, 2022 The relationship between food and identity is long-standing, and it has been proficiently studies by social scientists in a variety of fields and disciplines.
Giovanni Daniele Starita
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Scale transformation of place brands: a visual study of Xinhepu, Guangzhou
Humanities & Social Sciences Communications, 2023 Place branding has become a popular strategy to promote place visibility and place image communication and gains attention in the field of city planning, geography, and place management.
Jiayin Zhang +3 more
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A framework of place branding, place image, and place reputation: antecedents and moderators [PDF]
, 2016 Purpose – This paper develops a framework that links the concepts of place branding, place image, and place reputation. Focusing on the antecedents and outcomes of place branding in the context of an emerging country, namely Iran, the model further ...
Foroudi, Mohammad M. +4 more
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The role of place branding in promoting social capital in urban areas (case study: Ahvaz, Iran)
Frontiers in Built Environment, 2022 The aim of this study is to investigate the impact of neighborhood branding in increasing its social capital. The issue of social capital at the neighborhood scale is one of the most important components of quality and for achieving various aspects of ...
Mansour Ramezi +4 more
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Brands in international and multi‐platform expansion strategies: economic and management issues [PDF]
, 2015 Powerful media branding has historically facilitated successful international expansion on the part of magazine and other content forms including film and TV formats.
A Esser +28 more
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(Non)Branding Cities and (De)Institutionalization Perspectives: A Case Study of Van, Turkey
Coğrafya Dergisi, 2022 This study focuses on place branding theory with a case study from a city in Eastern Turkey. The experiences of the city of Van in branding its physical, cultural, and living memories potentially revise the stakeholder approach in tourism branding.
Mehmet Şeremet +2 more
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