Results 11 to 20 of about 201,149 (355)
Zbornik Radova Ekonomskog Fakulteta u Istočnom Sarajevu, 2013 In recent period of time the globalization as a relevant phenomenon directly affects all spheres of life. Unification, universality as well as homogenous world are some of the results of the process of globalization.
Dalibor Đerić
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A multilevel threshold public good perspective on place branding: evidence from Italy
Regional Studies, Regional Science, 2023 This paper proposes a new interpretation of place brand as a multilevel threshold public good (MTPG) produced by the interaction of narratives from different geographical levels.
Margherita Bellanca, Vieri Calogero
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Place Branding in the Age of the New Normal:
Maketingu Janaru, 2021 Currently, rural areas have structural problems. Place branding, which leverages the nonresident population, is attracting attention as a solution to these problems. However, the COVID-19 pandemic has prevented this policy from being implemented. In this
Tetsu Kobayashi
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‘Damn, Norway’. Place Branding as a Function of Local Campaigns and Global Actors
Fuori Luogo, 2022 Social media platforms are believed to offer new opportunities for place branding practitioners, but also change who participates in the process. This paper investigates the role of global networks in shaping the image of a place, focusing on foreign ...
Jessica Yarin Robinson
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The role of advertising design in nation branding
Journal of Architecture, Art & Humanistic Science, 2019 This paper aims at summarizing the concept of nation branding and the elements that consists of. The research aims at finding the importance of nation branding, as it became a popular phenomenon that used by countries to attract attention of the tourists,
Sara Mohammed Mamdouh +2 more
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Fuori Luogo, 2022 Place Branding is a theoretical, economic and public policies that needed many years to be gradually acknowledged and told apart by Place Marketing. The academics that dealt with the production and distribution of the places’ image, as matter of fact ...
Paola De Salvo, Marco Pizzi
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Discovering Real-time Digital Inclusive Storytelling for Enhancing Place Branding Experience [PDF]
African Journal of Hospitality, Tourism and LeisurePlace branding and digital storytelling (DST) are a relatively new area of inquiry in the academic literature, and the role of digital stories in place branding literature is limited.
Gourav ROY, Amrita CHAKRABORTY
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Fuori Luogo, 2022 The relationship between food and identity is long-standing, and it has been proficiently studies by social scientists in a variety of fields and disciplines.
Giovanni Daniele Starita
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Thinking culturally about place [PDF]
, 2007 This paper explains the bases for an alternative approach to place branding and marketing, based on the disciplines of Cultural Mapping and Cultural Planning.
Bianchini, F, Ghilardi, L
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Scale transformation of place brands: a visual study of Xinhepu, Guangzhou
Humanities & Social Sciences Communications, 2023 Place branding has become a popular strategy to promote place visibility and place image communication and gains attention in the field of city planning, geography, and place management.
Jiayin Zhang +3 more
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