Results 261 to 270 of about 198,363 (288)
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2021
What is a brand, what is place branding? These questions might seem easy to answer, but they really are not, as there exist many different interpretations of the terms. While there is no “exact” definition (and academics love to come up with new concepts all the time), I know from my conversations with practitioners that they tend to find some more ...
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What is a brand, what is place branding? These questions might seem easy to answer, but they really are not, as there exist many different interpretations of the terms. While there is no “exact” definition (and academics love to come up with new concepts all the time), I know from my conversations with practitioners that they tend to find some more ...
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Co-branding public place brands: towards an alternative approach to place branding
Place Branding and Public Diplomacy, 2018Contrary to the traditional understanding of place branding inspired by product, service and corporation branding, the present paper adopts place branding interdisciplinary literature in order to develop a conceptual framework that focuses on the constituting features of place brands as a form of public brands.
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Place Branding, 2005
Increasingly researchers and practitioners manage places as brands. But they have yet to elaborate on the question: is it possible to build and/or manage place brands? This question is addressed by recourse to the origins of branding; explication of differences between such origins and one dimension of place brands, ie destination brands; and ...
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Increasingly researchers and practitioners manage places as brands. But they have yet to elaborate on the question: is it possible to build and/or manage place brands? This question is addressed by recourse to the origins of branding; explication of differences between such origins and one dimension of place brands, ie destination brands; and ...
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Advanced Science Letters, 2015
The tourism industry is one of the pillars of Indonesian economics. One of the fastest growing tourism destinations in Indonesia is Lombok. Thus, this study aims to examine the brand equity of Lombok. A consumer-based brand equity concept in the context of place branding was applied in this study.
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The tourism industry is one of the pillars of Indonesian economics. One of the fastest growing tourism destinations in Indonesia is Lombok. Thus, this study aims to examine the brand equity of Lombok. A consumer-based brand equity concept in the context of place branding was applied in this study.
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Place branding as urban policy: the (im)political place branding
Cities, 2018Abstract The present paper argues for more conceptually-laden research on the constitution of place branding as a hybrid form of urban policy. By both drawing from empirical examples and problematizing the extensive research on place branding, this paper offers the view of place branding as an impolitical form of urban policy that emerges as a ...
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