Results 91 to 100 of about 3,733,913 (292)
Agribusiness, EarlyView.ABSTRACT Using a lab‐in‐the‐field experiment, we investigate how providing information about food miles and pesticide residue influences willingness to pay (WTP) for potatoes among 407 shoppers in Taiwan, split between a supermarket and a farmers market.
Chiu‐Lin Huang +3 more
wiley +1 more source
Exploring place experiences and AI-generated logos for Nordic city branding [Elektronisk resurs]
, 2023 This research consists of two core aspects aimed at enriching the effectiveness of place branding strategies. The first segment highlights the significance of place experiences in shaping compelling place brands.
Taecharungroj, Viriya, +1 more
core
Access to Finance and Innovation in the Canadian Food Processing
Agribusiness, EarlyView.ABSTRACT Innovation is a presumed channel through which finance affects productivity, yet there is limited research testing the relationship between finance and innovation in the food manufacturing sector. The purpose of the paper is to explore the determinants (e.g., financing, R&D, firm size, expenditure on innovation) of the adoption of innovation ...
Getu Hailu, Deepananda Herath
wiley +1 more source
Legitimacy and inclusivity in place branding
Annals of Tourism ResearchScholars have increasingly called for multi-stakeholder and participatory approaches to place branding. The inclusion of communities is often argued for creating legitimate place brands. However, there is limited understanding of how these notions interact.
Bisani, Shalini +2 more
openaire +2 more sources
Food Tastes in the United States: Convergence or Divergence?
Agribusiness, EarlyView.ABSTRACT This study investigates how food consumption tastes have changed in recent decades across the United States. Using NielsenIQ data for over 77 million transactions, there is evidence of divergence in food tastes across regions from 2007 to 2016 and across households of different income, education, and race/ethnicity groups.
Michael DeDad
wiley +1 more source
Place branding: a challenging process for Romania [PDF]
Human Geographies: Journal of Studies and Research in Human Geography, 2009 In a world of globalization, the marketing of places has grown in importance as countries, regions and individual destinations such as cities compete with one another to attract investment and visitors.
Daniela Dumbraveanu
doaj
Place branders express a desire for their work to aid in addressing crises such as climate change through sustainable developments that assist with brand positioning, yet little is known about how place branding professionals manage tensions and ...
Bertilsson, Jon, +3 more
core +1 more source
, 2015 Place branding is not a new phenomenon. The emphasis placed on place branding has recently become particularly strong and explicit to both practitioners and scholars, in the current context of a growing mobility of capital and people.
Renaud Vuignier, Vuignier, R.
core +1 more source
Agribusiness, EarlyView.ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source
Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language
Agribusiness, EarlyView.ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak +2 more
wiley +1 more source