Thoughts on the Chameleon Consumer and the Chaotic Marketing [PDF]
Marketing theory and practice pass through systematic reassessment and rethinking. Challenges to marketing theory and practice are given by two types of forces: on the one hand information and communication technology development and on the other hand ...
Costinel DOBRE
core
Machine Learning for Green Solvents: Assessment, Selection and Substitution
Advanced Science, EarlyView.Environmental regulations have intensified demand for green solvents, but discovery is limited by Solvent Selection Guides (SSGs) that quantify solvent sustainability. Training a machine learning model on GlaxoSmithKline SSG, a database of sustainability metrics for 10,189 solvents, GreenSolventDB is developed. Integrated with Hansen solubility metrics,
Rohan Datta +4 more
wiley +1 more source
Marketing to the diverse ethnic markets in Australia : the case of Halal foods
, 2010 Despite the potential of diverse ethnic markets in Australia, the majority of companies do not see the potential. This paper reviews the development of ethnic marketing in Australia and looks in-depth on the successful ethnic marketing strategies of ...
Chan, Alvin (R7403)
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Advanced Science, EarlyView.A single‐cell atlas of pancreatic ductal adenocarcinoma development reveals progressive ductal‐fibroblast‐immune crosstalk. Tumor‐derived LAMB3 drives the formation of immunosuppressive LRRC15+ fibroblasts through the ITGB1/FAK/MAPK/FOSL2 signaling. Glycolytic reprogramming upregulates LAMB3 and correlates with LRRC15+ fibroblast enrichment.
Xuqing Shi +23 more
wiley +1 more source
City marketing - a significant planning tool for urban development in a globalised economy [PDF]
In our days it is a fact that what is projected as the ‘image’ of a city, can be more important than the reality of the city itself, in shaping visitors’, investors’, and even its own inhabitants’ opinion of it.
Alex Deffner, Christos Liouris
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Advanced Science, EarlyView.This review identifies current and future directions in abiotic nanostructured catalysts to develop reliable and sustainable glucose fuel cells to power the next generation of bioelectronic devices. ABSTRACT The global rise in incidence of chronic diseases has led to the demand for innovative solutions that help patients manage their conditions with ...
Asghar Niyazi +3 more
wiley +1 more source
Social Marketing to Enhance Community Empowerment and Ownership for a Successful Implementation of the "Big Catch-Up" in Togo in 2025: A Mixed-Methods Study. [PDF]
Vaccines (Basel)Badarou S +6 more
europepmc +1 more source
The Korean wave : a marketing and innovation diffusion view
, 2008 A surge in Korean popular culture exports (cinema, live and recorded music, and television program content), commenced in the late 1990’s. While its causes have been the subject of speculation from a mainly sociological perspective, its growth and spread
Denize, Sara M. +4 more
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Corals and Reef‐Dwelling Fish Regulate Carbon Storage and Cycling Processes in Coral Reef Ecosystems
Advanced Science, EarlyView.Coral reefs are biodiversity hotspots, yet their role in carbon storage and cycling remains poorly understood. Using field surveys and modeling in the South China Sea, we reveal the overlooked potential of carbon storage in reef ecosystems and how reef fish, corals, and surface sediment jointly shape reef carbon reservoirs.
Yiting Chen +8 more
wiley +1 more source
SMART model-based social marketing intervention to improve vitamin d supplementation adherence in female university students: a quasi-experimental mixed-methods study. [PDF]
Sci RepMansourkhani ZA +4 more
europepmc +1 more source