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What about the ‘place’ in place marketing?
Marketing Theory, 2013This article considers the concept of ‘place’ in the context of place marketing. Following a discussion of the disciplinary antecedents of place marketing/branding, the article evaluates the concept of the ‘place product’, with specific reference to the construction of place narratives. In particular, contrasts are drawn between notions of materiality
Gary Warnaby, Dominic Medway
exaly +3 more sources
2021
In this paper, I deal with socio-pragmatics and pragmemes, and propose that we need to take into account societal and cultural considerations in order to develop a persuasive theory about utterance meaning and language use. In particular, I deal with pragmemes and propose that they depart considerably from speech act theory, which is more or less a ...
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In this paper, I deal with socio-pragmatics and pragmemes, and propose that we need to take into account societal and cultural considerations in order to develop a persuasive theory about utterance meaning and language use. In particular, I deal with pragmemes and propose that they depart considerably from speech act theory, which is more or less a ...
openaire +2 more sources
BMJ, 2008
Another aspect of inequity in health care warrants attention.1 Direct to consumer advertising in the US targets not only insured healthcare consumers. Inequity in the US healthcare system has created a large pool (well over …
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Another aspect of inequity in health care warrants attention.1 Direct to consumer advertising in the US targets not only insured healthcare consumers. Inequity in the US healthcare system has created a large pool (well over …
openaire +2 more sources
2008
The grass-plot before the jail, in Prison Lane, on a certain summer morning, not less than two centuries ago, was occupied by a pretty large number of the inhabitants of Boston; all with their eyes intently fastened on the iron-clamped oaken door.
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The grass-plot before the jail, in Prison Lane, on a certain summer morning, not less than two centuries ago, was occupied by a pretty large number of the inhabitants of Boston; all with their eyes intently fastened on the iron-clamped oaken door.
openaire +1 more source