Results 241 to 250 of about 900,855 (295)
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Public Market - Political Firms
Acta Sociologica, 2000The main argument in this paper is that private companies become an integral part of the political system when public services are contracted out. Private companies begin to compete for influence on political goals to strengthen their positions for future tenders.
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2019
Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used in the future.
Lees-Marshment, Jennifer +5 more
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Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used in the future.
Lees-Marshment, Jennifer +5 more
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Abstract Chapter 13 ventures into the worlds of politics and democratic theory. It might seem that these worlds have nothing to do with the market contexts—consumer markets and labor markets—on which the book has focused thus far. There are indeed major differences.
Oren Bar-Gill, Cass R. Sunstein
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Oren Bar-Gill, Cass R. Sunstein
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Journal of Political Marketing, 2010
Recently, the areas of strategic political marketing and political market orientation have been the subject of several conceptual articles that have provided the theoretical foundations for further empirical work. However, despite the close conceptual relatedness of the proposed concepts, they have yet to be integrated to provide a more nuanced ...
Ormrod, Robert P., Henneberg, Stephan C.
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Recently, the areas of strategic political marketing and political market orientation have been the subject of several conceptual articles that have provided the theoretical foundations for further empirical work. However, despite the close conceptual relatedness of the proposed concepts, they have yet to be integrated to provide a more nuanced ...
Ormrod, Robert P., Henneberg, Stephan C.
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European Journal of Marketing, 2001
The connections between political parties, the electorate (individual voters) and society at large, that may be achieved through applying marketing is an important area in need of research. Understanding such connections is vitally important for effective and efficient use of marketing in politics and also for improvement in the delivery of the ...
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The connections between political parties, the electorate (individual voters) and society at large, that may be achieved through applying marketing is an important area in need of research. Understanding such connections is vitally important for effective and efficient use of marketing in politics and also for improvement in the delivery of the ...
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The marketing of political marketing
European Journal of Marketing, 2001Has political marketing been over‐marketed? This article – taking a definition of political marketing that (controversially) excludes news management and “spin” control – does not seek to “prove” that it has, merely to suggest that the impact of marketing in politics is not directly analogous to its effectiveness in business because of differences ...
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2019
Internal political marketing is particularly tricky because it is heavily focused on managing people. Managing paid employees can be difficult enough, but internal marketing also has to take into account volunteer activists who are giving up their time without a direct financial reward.
Pettitt, Robin, Lees-Marshment, Jennifer
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Internal political marketing is particularly tricky because it is heavily focused on managing people. Managing paid employees can be difficult enough, but internal marketing also has to take into account volunteer activists who are giving up their time without a direct financial reward.
Pettitt, Robin, Lees-Marshment, Jennifer
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European Journal of Marketing, 1987
The annexation of business promotion methods by candidates has revolutionised political advocacy in America, with electronic technology making the traditions of democratic campaigning anachronistic. The consequence of political marketing is a re‐defined democracy in which politicians are more symbolic but less powerful than heretofore, and the ...
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The annexation of business promotion methods by candidates has revolutionised political advocacy in America, with electronic technology making the traditions of democratic campaigning anachronistic. The consequence of political marketing is a re‐defined democracy in which politicians are more symbolic but less powerful than heretofore, and the ...
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Marketing the President: Political Marketing
2016This chapter discusses the presidential campaign of 2016 and with the unorthodox campaign of Donald Trump, the candidate of the Republican Party for the presidency. Trump used the social media, and Twitter in particular, and other “free media” to gain the attention of Republican voters.
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2016
Using i-branding as an analytical framework, this chapter explores the use of digital technologies for political marketing in the 2015 General Election. Combining content analysis with expert interviews, the chapter notes all parties developed a digital campaign.
Anthony Ridge-Newman, Mary Mitchell
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Using i-branding as an analytical framework, this chapter explores the use of digital technologies for political marketing in the 2015 General Election. Combining content analysis with expert interviews, the chapter notes all parties developed a digital campaign.
Anthony Ridge-Newman, Mary Mitchell
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