Results 71 to 80 of about 223 (100)
POLYCODE PHENOMENON OF THE NEWS TEXT IN ONLINE MEDIA
The international scientific and pedagogical organization of philologists "East-West", 2016 Alevtina A. Kolosova +1 more
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SPECIFICS OF EMOTIONAL RESPONSE TO A POLYCODE TEXT MESSAGE
Тrаnscarpathian Philological StudiesI.O. Kivenko, M.V. Zhylin
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INTEREXTUAL CHARACTER OF POLYCODE TEXTS: NON-VERBAL ASPECT
Naukovì zapiski Nacìonalʹnogo unìversitetu «Ostrozʹka akademìâ». Serìâ «Fìlologìâ», 2019 Tetiana Semeniuk, Liudmyla Blyzniuk
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POLYCODE TEXTS IN THE ENGLISH SCIENTIFIC DISCOURSE
Тrаnscarpathian Philological Studiesopenaire +1 more source
Visual and Graphic Components of Electronic Literary Polycode Texts
Proceedings of the Internation Conference on "Humanities and Social Sciences: Novations, Problems, Prospects" (HSSNPP 2019), 2019 openaire +1 more source
Features of polycode text of demotivators about a healthy lifestyle
Vestnik of the Mari State Universityopenaire +1 more source
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Hidden Sense In Polycode Texts
Scientific Research and Development. Modern Communication Studies, 2018The article reveals the content of the concepts of “hidden meaning”, “social advertising”, “polycode (creolized) text”; “contextual-situational indirect speech acts”; analyzes examples of the contextual-situational indirect speech acts functioning in the discourse of social advertising; decodes hidden meanings arising from their use in polycode ...
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INNOVATIVE METHOD OF TEACHING BASED ON POLYCODE TEXTS
EDULEARN Proceedings, 2019At present, due to the development of new technologies in the information and communication space, we can observe a significant change in social and educational communication. In this regard, the importance of polycode texts in the process of language teaching increases, thus attracting the attention of philologists and methodologists.
Novospasskaya N. +3 more
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MODAL CHARACTERISTICS OF A POLYCODE TECHNICAL ACADEMIC TEXT
2023The theory of polycode texts is a developing trend in text linguistics. Any polycode text is understood as the semantic unity of a verbal element (textual) and a non-verbal element (iconic). The relevance of this research is confirmed by the fact that polycode texts are an integral part of the technical academic texts and play an important role in ...
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VISUALIZATION METHODS OF METAPHORICAL IMAGES IN POLYCODE TEXTS
Международный аспирантский вестник. Русский язык за рубежом, 2023В статье рассматриваются особенности воплощения метафорического образа в поликодовом тексте современного российского медиадискурса, преимущественно в языке СМИ и в открытых интернет-источниках. Образность поликодовых текстов активно используется в сфере маркетинга и рекламного дискурса, апеллируя к когнитивным метафорам, бытующим в сознании носителя ...
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