Eco positioning drives sustainable fashion consumption through process related strategies and brand familiarity [PDF]
Scientific ReportsThis study investigates how eco-positioning strategies influence consumers’ evaluations of fashion brands, their willingness to pay for eco-friendly fashion products, and their sustainable fashion consumption intentions.
Wenze Jian, Ziqi Zhong
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Research on the Effect of Consumer Psychology on Advertising Creativity Communication [PDF]
SHS Web of Conferences, 2023 Advertising creativity, as one of the important goals of the development of contemporary media, has an irreplaceable position in the news innovation industry, and the ability of advertising creativity, is the main social competitiveness of a news media ...
Zhai Yimeng
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A generational study on self-referential advertising: How it affects attitude toward brands [PDF]
Innovative Marketing, 2023 Self-referential, meta or self-aware advertising uses irony and cynicism to overtly critique and challenge conventional advertising strategies. While increasingly multiple brands are using self-referential advertising campaigns to implement innovative ...
Kavitha Venkatasubramany Iyer +1 more
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Future Internet, 2021 Due to the limitations of mobile phone positioning technology in the past, it is difficult for an advertising system to obtain users’ locations. Although there are many advertising delivery ideas in the market, time and location-based advertising ...
Wei-Min Cheng, Sheng-Ming Wang
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Product Placement in Cinema-Good Model or Irritative Advertising
Проблеми на постмодерността, 2021 Product placement is one of the forms of financing in cinema. This is a legal form for realizing hidden advertising. Adherence to strict rules when implementing a product in the final version of the film for advertising purposes is a good tool, both to ...
Isidor Karadimov
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Social media advertising efficiency on higher education programs [PDF]
Spanish Journal of Marketing-ESIC, 2020 Purpose – The purpose of this study is to examine the different results and the level of success obtained with advertising campaigns developed on Facebook to promote postgraduate programs to create awareness and engagement.
Rebeca Cordero-Gutiérrez +1 more
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Audiovisual Narrative Genres as a Tool for Advertising Research
Estudios sobre el Mensaje Periodístico, 2022 Advertising creativity has been scarcely operationalized and, considering the irregular lists of formats drawn up to date, few are the studies that have addressed the classification of the formulas or sources that help to create advertising messages ...
Víctor Hernández-Santaolalla +2 more
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Indoor Positioning for Monitoring Older Adults at Home: Wi-Fi and BLE Technologies in Real Scenarios [PDF]
, 2020 This paper presents our experience on a real case of applying an indoor localization system formonitoringolderadultsintheirownhomes.
Belmonte-Fernández, Óscar +4 more
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Optimizing Expected Utility in a Multinomial Logit Model with Position Bias and Social Influence [PDF]
, 2014 Motivated by applications in retail, online advertising, and cultural markets, this paper studies how to find the optimal assortment and positioning of products subject to a capacity constraint. We prove that the optimal assortment and positioning can be
Abeliuk, Andres +3 more
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Detecting and Correcting for Human Obstacles in BLE Trilateration Using Artificial Intelligence
Sensors, 2020 One of the popular candidates in wireless technology for indoor positioning is Bluetooth Low Energy (BLE). However, this technology faces challenges related to Received Signal Strength Indicator (RSSI) fluctuations due to the behavior of the different ...
Sharareh Naghdi, Kyle O’Keefe
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