Results 71 to 80 of about 147,881 (259)

CONCEPTS AND THEORIES REGARDING THE BEHAVIOR OF THE CONSUMER OF PRODUCTS AND SERVICES [PDF]

open access: yes
The essential component of human behavior, the consumer’s behavior restrictively, reflects people’s conduct when it comes to buying and / or consuming material goods and services.
Boncea, Amelia Georgiana   +1 more
core   +1 more source

The Maize ZmbHLH118 Transcription Factor Regulates Vacuolar Nitrate Loading by the NO3− Transporter ZmCLCa

open access: yesAdvanced Science, EarlyView.
In maize, the bHLH transcription factor ZmbHLH118 directly binds to the promoter of ZmCLCa and inhibits its expression. Tonoplast‐localized ZmCLCa mediates NO3− influx into the vacuole to regulate intracellular NO3− homeostasis, modulating nitrate uptake and metabolism, plant growth, and grain yield.
Chaonan Zhang   +13 more
wiley   +1 more source

A Review of Foreign Languages in Advertising and Product Packaging: Socio-and Psycholinguistic Perspectives

open access: yesBulletin of University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca: Horticulture
Research on the use of foreign languages in advertising and packaging identifies English as a medium due to its modern universal appeal. As advertising vehicles become more numerous and diverse, foreign languages have veered from their purely linguistic ...
Erion SHEHU   +2 more
doaj   +1 more source

Die intensionele afwyking van die norme van Standaardafrikaans in advertensies

open access: yesLiterator, 2018
The intentional deviation from the norms of Standard Afrikaans in advertising. The visibility of Afrikaans in the market place (media) and the growth of a different type (non-Standard) of Afrikaans in industries such as the music, film, publication ...
Angelique van Niekerk
doaj   +1 more source

Teknik pembelajaran di kalangan pelajar dewasa di Universiti Tun Hussein Onn Malaysia [PDF]

open access: yes, 2007
Teknik pembelajaran yang bersesuaian di kalangan pelajar dewasa dalam proses pembelajaran akan mewujudkan satu suasana pembelajaran yang aktif dan kondusif. Tujuan kajian ini bagi mengenal pasti teknik pembelajaran yang dominan di kalangan pelajar dewasa
Zakaria, Normah
core  

Distinct Biotypes of Visual Perception in Major Depressive Disorder

open access: yesAdvanced Science, EarlyView.
In a discover dataset (272 acute MDD patients), this work identifies a novel depression biotype characterized by impaired visual motion perception, using machine learning clustering. An independent dataset confirms the robustness of this biotype through cross‐validation and demonstrates its generalizability.
Zhuoran Cai   +13 more
wiley   +1 more source

Celebrities in advertising: advantages and risks (using the example of MTS advertising series)

open access: yesНеофилология
INTRODUCTION. In the context of a decreased audience attention to advertising caused by the increasing volume of information, advertising strategies aimed at increasing consumer interest in the advertising product are being formed and developed ...
D. A. Kurchaev
doaj   +1 more source

MARKETING MIX STRATEGIES OF SMALL MANUFACTURERS OF INDIA: PUNJAB EXPERIENCE [PDF]

open access: yes
The aim of the paper is to study the product planning and positioning, factors influencing their price decision, selection of distribution and media channels by the Small-Scale manufactures in the leading industrial state of Punjab.
Raghbir SINGH, Raj Kumar GAUTAM
core  

History of Advertising and PR [PDF]

open access: yes, 2019
The objective of the academic discipline History of Advertising and PR is the acquaintance with the historical formation and development of advertising and public relations as a social and communication technology of the positioning the activity's ...
Афанасьєв, Ілля Юрійович
core   +1 more source

'What we might expect - if the highbrow weeklies advertized like the patent foods': Time and Tide, advertising, and the 'battle of the brows' [PDF]

open access: yes, 2011
This essay examines both the advertising content and a discourse about commercial culture in the feminist weekly periodical Time and Tide. Taking a cue from Sean Latham and Robert Scholes's emphasis on advertising as 'a vital, even crucial part of the ...
Clay, C
core   +1 more source

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