Results 11 to 20 of about 6,849 (289)
Transformation of Precedent-related Phenomena in Japanese Advertisements and Commercials
Концепт: философия, религия, культура, 2021 Modern commercials introduce not only information, but mostly suggest a certain lifestyle, thus creating myths; consumer society is one of those myths, and society perceives and sees itself through this myth.
A. D. Mozgunova
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PRECEDENT PHENOMENA AS MEANS OF ESTABLISHING ATTRACTIVENESS IN POLYCODE INTERNET TEXT
Вестник Волгоградского государственного университета: Серия 2. Языкознание, 2020 The article deals with the problem of precedent phenomena use for realization of the attractiveness effect. The role of traditional and innovative precedent phenomena (memes) in polycode internet media-text aimed at attracting attention of the audience
Timur B. Radbil, Alexey I. Pomazov
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Precedent phenomena and stereotypes in the linguo-cultural space: touch points and divergence points
Вестник Самарского университета: История, педагогика, филология, 2020 The article is devoted to the investigation of two types of cultural signs precedent phenomena and stereotypes. The deepened interest to the processes of intercultural communication, to the things predetermining its success or failure, to the things ...
А. А. Matveyeva
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Precedent Phenomena in Spanish Media Discourse: Semantic and Syntactic Transformations
Вестник Северного (Арктического) федерального университета: Серия «Гуманитарные и социальные науки»Reflecting the national culture and mentality of the people, Spanish media discourse has been developing and transforming and has undergone significant changes in its structure as well as cognitive, semantic and pragmatic potential.
Irina S. Vorontsova
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Ludic Function of Precedent-Related Phenomena in Media Discourse
Journal of Vasyl Stefanyk Precarpathian National University, 2016 The aim of this paper is to determine the ludic function of precedent-related phenomena as a type of intertextuality. The analysis is done on the basis of relevance theoretic approach, through which we aim to show the additional cognitive effect which is
Yu. M. Velykoroda
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Precedent Names of Chinese National Culture
Russian journal of linguistics: Vestnik RUDN, 2015 The article presents an analysis of precedent names as symbols of precedent phenomena in the material and spiritual culture of the Chinese. An evaluation of daily events and the attitude of the Chinese towards the world are reflected in the vocabulary of
V A Lenintseva, T N Burukina
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LINGUOCULTURAL AND PRAGMATIC ASPECTS OF PRECEDENT PHENOMENA: TRANSLATOLOGICAL PECULIARITIES
Вестник Северо-Кавказского федерального университета, 2022 The article highlights the translation peculiarities of precedent phenomena within mass-media discourse. The adequacy of translation modifications and the use of pragmatic adaptation are scrutinized.
Tatyana V. Marchenko
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Precedent texts in advertisements
Lietuvių Kalba, 2009 The present paper discusses precedent texts in advertisements. A precedent text is defined as an axiological sign functioning within a semiotic space of culture.
Daiva Aliūkaitė +1 more
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Precedent phenomena in economic discourse
The Humanities and Social Sciences, 2023 exaly +2 more sources
Lingua-cultural strata of modern American social media: Precedent phenomena in anti-Trump discourse
Russian Journal of Linguistics, 2022 Modern media discourse abounds in linguistic units with cultural value including precedent phenomena that fulfil different functions and are employed to achieve particular political goals.
Anna Aleksandrovna Konstantinova
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